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My Unique Transition From Automotive To Multifamily

My Unique Transition From Automotive To Multifamily

My Unique Transition From Automotive To Multifamily

I’ve had a lot of diversity in my career, and I recently took the biggest step of faith to date. On Nov. 1, 2013, I left the automotive industry, where I knew everyone, to start over in the multifamily industry.

 

Ever switch schools as I child? I did, and I still remember the feeling of walking into a school for the first time, not knowing a soul. I thought this transition was going to be much like that, but was I ever wrong!  I couldn't be more impressed with the people I’ve met—everyone has been more than nice to me and some have helped me on a weekly basis. My first experience was attending the brainstorming conference 2 weeks into the job. The first day I walked into a large room full of tables and a lot of unfamiliar faces. I left that day with people I now call friends.

 

Besides the warm welcome, I wanted to share a few things I’ve noticed as a relative newcomer to the industry. While there are a lot of differences between the automotive and multifamily industries, I’ve been more surprised by the similarities I see:

 

Both apartment and car shoppers start their searches online and transition to the business location. Both shoppers prefer to see the apartment/car in person before finalizing the purchase, but they almost always have questions before visiting in person. Both industries have seen a dramatic increase in mobile shoppers. Both have shoppers driving from one location to another while also shopping on their phone, so they want answers fast. And both markets’ shoppers buy because of trust, making the leasing agent or salesperson the single most important part of the sales process.   

 

Isn’t it interesting to see that, in today’s world, people shop for diverse products in similar ways—they’re online, they’re mobile and they’re impatient. I guess it goes to show that the more things change, the more they do stay the same. Customers everywhere want fast responses, respect and relationships.  


As I’m closing in on the second month of my new career, I wanted to send a huge shout-out to everyone who has been so kind to me during this transition. There couldn’t have been a more warming welcome! I look forward to meeting and working with each of you!

 
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Great write up, Ryan - Friend! And thanks for sharing. It was great meeting you at Brainstorming and I look forward to seeing you again next year.
Best of luck to you in the New Year!

  Kristine Fernandez
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Thanks Kristine! It was a pleasure meeting you at Brainstorming also.

  Ryan Lucia
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Glad we were able to steal you away from the car industry, Ryan. I would love to see more pieces about how the auto industry attracts and closes prospects - I think that lessons from other industries are invaluable!

  Brent Williams
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Thanks for the comment Brent! I appreciate your feedback!

  Ryan Lucia
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As the owner of a business that supplies yoga instruction to corporations and public and private sessions to individuals, I find the marketing path in the health and fitness industry to be the same as multifamily and automotive.

I would like to transition my marketing, customer relations and sales ability to multifamily housing. Any advise will be greatly appreciated! Thanks for the insight Ryan! Happy 2014 everyone.

Best Regards,
Linda Howard
410-947-8796
[email protected]

  LInda Howard
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My first month I shadowed a leasing agent and that was very helpful to me. I have a friend who leases apartments and a day in his shoes helped with understanding the business.

  Ryan Lucia

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