Enter your email address for weekly access to top multifamily blogs!

Justin Cleary | BreadBox

This is some blog description about this site

ReMarketing - The Secret Weapon of Apartment Leasing

ReMarketing - The Secret Weapon of Apartment Leasing

So you're browsing the internet. Let's say you're on Amazon.com. You view some items then decide to check the news over at CNN.com. Magically, you start to see ads for products you just saw on Amazon on the CNN site. How did they know? Is it magic? Some kind of sorcery?

No, it's Remarketing.

Remarketing is a relatively new way of showing targeted ads to individuals that have previously visited your website - as they browse elsewhere on the internet. It has been primarily used by big retailers over the last couple of years with great success and now, could be a game changer for the multifamily industry.

Remarketing & Apartment Marketing

One of the most significant deficiencies in the apartment marketing world has been brand awareness and website conversion.

Let's say Jane Renter is browsing your website. She likes your building but isn't ready to pull the trigger. She leaves and keeps browsing the internet. You've now lost her as a lead. You've spent considerable dollars and time to get Jane Renter to your site, only to see her leave without contacting you.

However, with Remarketing, Jane Renter will now start seeing eye-catching ads for your building on other sites she visits. This will increase your brand awareness as well as the overall conversion of your leads.

Benefits

There are a variety of different benefits to utilizing a remarketing campaign as part of your communities overall marketing plan.

Inexpensive - Instead of paying for ads to a broad audience, you can show ads to JUST visitors of your site.

Increase Brand Awareness - By increasing your brand awareness, you can keep your community at the forefront of renters minds throughout the "decision making" period.

Higher Conversion - Instead of having leads leave your site without any contact, remarketing entices renters to contact your community, which leads to substantial increases in percentage conversion.

If you're looking for a way to convert more of your website traffic, raise your brand awareness and acquire more tenants, remarketing is an inexpensive and highly effective option.

Rate this blog entry:
1
 

Leave your comments

If you have ever rented a live-in unit, you know avoiding problem renters is everything. When you’ve got good, responsible tenants living on your property you know you won’t have to get into uncomfortable arguments and situations every other month, or – even worse - come to collect rent one day and find your property demolished, or robbed with your renters nowhere in sight. On that note, if you are considering renting your property, here’s a list of reasons why it is essential to do a backgroun...
Introduction Resident retention is a hot topic in Multifamily these days. It is cheaper and easier to have a resident renew than find a new renter--- $2,811 cheaper to be exact. So why does multifamily still have a turnover rate of 53%? Most agents don’t have enough time to check in with residents regularly. We identified the five best times to connect with residents. Now, this can seem like more than your agents have time to do, but there are a lot of email schedulers that can make this a ...
A headline about consumer preferences caught my eye recently. It was from the recent annual meeting of the Urban Land Institute (ULI) in Boston, and it read: "Walkability Now May Outweigh Transit Access in Valuing Location."   The idea is interesting for several reasons: proximity to transit has, after all, been one of the most critical attributes of apartment locations in the urban core for decades. What can be happening in our ever more densely populated cities to push it down the l...