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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Resident Referrals On Facebook – The Evidence

They always say that the “proof is in the pudding”, and if that’s the case, then this blog should just be one big picture of Bill Cosby with a Jello pudding pop!  When we started Share This Status, our general idea was that we could use our knowledge of social media to help apartment communities find interesting content to share with their residents.  But you never really know whether something will work until… well… it works!  The service is still a little new, so we don’t have all the data we want, but here’s a quick snapshot:

 Resident Referrals on Facebook

So let me take a second to “translate” what this means, and let’s actually put this into the context of if this was an apartment community – in other words, if an apartment community had done exactly what we had done, what would that mean?  First of all, the “apartment community” had a “reach” of 539 people, which means that 539 people saw our posts during the past week.  But what is amazing is that we only now have 146 official fans!  This means that 393 people who are not even our fans have seen our posts!  In other words, we just got 393 “resident referrals” over the past week!  That 393 people represents the friends of our fans, and because we were able to create really interesting and engaging posts, our fans liked it and passed it along to their friends and family. 

Not only that, we had 105 people “talking about this”, so not only are they seeing our posts, but they are actually interacting with our page, which is pretty much the point, right?  Not only is it great from an obvious practical level, but it also sends signals to the magical Facebook algorithms that our page is relevant, and that our fans should always see our posts.  And as a side note, the ratio of 105 people talking about this relative to 146 fans is the highest I have ever seen – has anybody here achieved (or seen) a higher ratio?

But what is really neat about all of this is that not only is it easily replicable, it is meant to be replicable!  The whole point of the page is that apartment communities can share our posts on their own page, and achieve the same results that we do!  (For free!)  So if you are still struggling with getting interaction on your page, I encourage you to simply like the page and start using it!

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I received my 1st tour from facebook yesterday! She even put her name on the waiting list!

  Rose M
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That's phenomenal, Rose!

  Brent Williams

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