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Resident Retention: I Swear

Resident Retention: I Swear

I don't know if it's my imagination or not, but sometimes it seems that profanity and expletives have become more common in regular business interactions. And there are a few that take those choice words to a whole new level when they are not happy with the service or the answers you provide.

What to do when a very disgruntled resident decides to rapid-fire every nasty, dirty, rude, crude and foul word in your direction to try and get what they want?

  • Control your physical or verbal reaction, because a reaction is often what the person is looking for. By catching you so off-guard and putting you in a potentially humiliating situation, he or she is betting on the fact you'll agree to anything just to get them out of your hair. In many cases, it's very effective to take the bull by the horns and say, "Did I personally do something to offend you? If so, I'd like the opportunity to apologize." This turns the tables a bit. Most often the person will admit that it wasn't anything you did, personally, and they will then tell you the real situation (giving you the opportunity to provide a solution!).
  • Calmly agree, but selectively. When the resident goes off about how ?#@*&%! ridiculous it is that she didn't have any hot water, go ahead and agree. "Twenty minutes is a long time to wait for the hot water to be restored. I can see why you are upset." And then continue with whatever information you have regarding the situation. Often, a simple agreement or acknowledgment kicks the cool right out of the complainer.
  • Just as there is more than one way to skin a cat (where DID that expression come from??), there is more than one way to take the bull by the horns. The most direct approach is to tell the person (in a calm, controlled voice), "Excuse me, but I will not respond to that kind of language. If you can't speak to me without raising your voice or using profanity, I'm ending this conversation."  If they continue, follow through on your warning and either hang up the phone or walk away. Go directly to your supervisor to tell them what happened and document the incident immediately. In many cases, the person will later call back or come back with an apology. If not, the manager can handle all future interactions to ensure the safety of the staff, and to continue to document any threatening behavior and follow through on any applicable company policies.
  • As employees, we are all asked to provide the best possible service to all customers, but the safety of everyone is the most important thing. No owner or manager will allow their employees to tolerate any kind of abuse, whether physical or verbal.  It's important to understand your company's policies on safety in the workplace and the best course of action when someone is indeed threatening with words or actions.

Fortunately, most of these potty-mouthed people are just blowing hot air. By cooling them off with either a direct response or agreeing with a bit of empathy, we can have a win-win (and civilized) conversation.

Jen Piccotti is the VP Consulting Services with SatisFacts Research. 

 
This comment was minimized by the moderator on the site

Never argue with them on any matter, often they are looking for an argument thinking they can bulldoze over you (while in reality we often make them look stupid and that only makes matter worse).

Don't take it personal, they aren't mad at you they are mad at the situation.

We just had a big power outage today at my property due to Xcel Energy at my 600 unit property (can imagine all the people I had to explain the outage to). About 10 of those blamed the property and I had to make sure my leasing agent who was getting very frustrated over the accusations to not take it personal. It is very hard sometimes

  Vala Vieregg
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Yikes! Power outages are definitely no picnic. I feel for your team. You're so right Vala - engaging in the argument does nothing but make things worse. Bringing focus back to a solution rather than harping on the problem (whose fault, etc.), calmly and politely is more effective (and professional). And I agree, learning to let that negativity roll off your back can be a challenge! Terri Norvell wrote a great post on this exact topic on 8/10/09: http://www.multifamilyinsiders.com/home/multifamily-blogs/Business-is-Personal...-But-Dona-t-Take-It-Personally-.html

  Jen Piccotti
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Well, let me start off by saying, I LOVE this blog post!

Great customer service techniques Jen. Many of these concepts are tried and tested effective techniques for dealing with difficult residents.

I have one simple solution to angry residents. I learned this from Ford's 25+ year customer service consultant... it is no joke, it works.

Putting a large (full wall) mirror behind the customer service desk will drastically reduce angry resident outbursts. The reason it works: People do not like watching themselves be angry (just like you dont like to watch them get angry), it is a subconscious psychological reflex to seeing their angry selves staring back.

Simple, and effective.

I will say however it does not work on every single person, which is why having strong customer service skills is an essential requirement for all leasing consultants and property managers alike.:D

  Sergio Navarrete
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Thanks Sergio! What a great customer service tool. I never thought about it before, but I can see how glimpsing yourself in the mirror in a less-than-flattering state would be an encouragement to cool your jets. Great tip!

  Jen Piccotti
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Sergio,

That's f*ing brilliant.

  Matt DiChiara
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Absolutely lOVE it. (Note to self, go get a mirror).
E!

  Eric Kochis
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The mirror idea is genius!

Years ago it was recommened at a leasing seminar
to keep a small mirror by the phone to encourage a
;D, which could be heard over the line.

Thanks
Helene

  Helene Konneman
This comment was minimized by the moderator on the site

@ Eric - I know, me too!

@ Helene - I just heard that same bit of info last week. A friend of mine who worked in a purely customer service capacity at one organization said that one mandatory office supply was a mirror that was hung right in front of the phone so that the team members could watch themselves as they spoke. They had extremely high success rates because customers felt the smiles and warmth that was being projected in front of those mirrors. Mirrors! Apparently the greatest things since sliced bread!

@Sergio - you've ignited a revolution!;D

  Jen Piccotti
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Three more suggestions for grabbing the cat by the horns (or is it skinning the bull . . . ?)

1. Get the resident to sit down. Just as the mirror behind your desk will most likely cause them to chill a bit as they notice their remarkable resemblence to Medusa, so sitting down will make it more difficult to stomp, jump up and down and otherwise manifest their anger physically.

2. Lower the volume of your voice - to just above a whisper. The customer will instinctively lean in and, in the process, calm down a bit each time they want to hear your response to their - dare I say it? - requests.

3. Don't even think about responding until they have talked themselves out. Unless they are atomically abusive, let them talk and talk and talk and talk and talk - and when they finally stop - usually to take a breath - say nothing. If they don't immediately start up again, ask, "And is that all?" and let them keep going until they have nothing else left. Then and only then will they be able to hear anything we have to say.

Great post, Jen!

  Doug Chasick
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I love it, Doug! Each of your points is right on and focuses on bringing calm to the situation. Thanks for sharing these excellent strategies!

  Jen Piccotti

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