When we talk about trends in multifamily, we often zero in on technology:  AI, smart home devices, centralization. But what if we're looking too narrowly?

As part of the AMA's Foresight Panel, I've been exploring a tool called STEEP, a strategic framework used to spot signals of change. 

It stands for:
Social
Technological
Economic
Environmental
Political

This isn't just for futurists. It's for marketers, operators, asset managers. Anyone trying to make sense of where the industry is headed and how to prepare.

From aging renters and hybrid workers to roommate economics and shifting family structures, resident expectations are evolving.

Questions to ask:

• How will changing household types impact unit design or amenities?
• Are we marketing to lifestyle or just lease terms?

AI isn't coming. It's here. From leasing bots to maintenance automations and smart locks, tech is reshaping every resident touchpoint.

Questions to ask:

• Is our tech stack integrated or are we adding shiny tools with no adoption?
• Are we training teams to use these tools or just expecting them to "figure it out"?

High interest rates, rent control measures, and tighter budgets are squeezing margins.

Questions to ask:

• Are we positioned to deliver more value without adding cost?
• How do we make retention, not acquisition, our north star?

Sustainability isn't just a checkbox. It's becoming a renter and investor demand.

Questions to ask:

• Are we ready for increased reporting requirements?
• Can we turn our green initiatives into brand value?

Housing legislation, zoning shifts, and eviction moratoriums directly shape how we operate.

Questions to ask:

• Are we staying proactive on policy or constantly reacting?
• Are we educating our residents and staff on the impacts?

STEEP helps us zoom out. Instead of just asking "What's next quarter?" we ask:

• What's coming in the next 2–5 years?
• And how can we build strategies that flex, not break, when change comes?

Which STEEP force is impacting your portfolio the most right now?

Let's crowdsource some foresight.