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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Show Off Your Property With Winter Scenes!

I remember several years ago, Houston got a wonderful snow storm, and as you can imagine, that's not a very common occurrence.  So of course, I begged and pleaded for all my Houston multifamily friends to immediately do a photo shoot with their community blanketed with a beautiful shimmering coat of white snow.  How unique would those marketing pictures be!  Unfortunately, I don't know if anyone took me up on it, but today I ran across a home listing that reminded me of the idea.  Yes, it's not multifamily, but I don't think it matters - It showcases how amazing the space is in all seasons, and is something we can do with our own communities!  Have any of you all taken the time to do winter photo shoots of your property?  Autumn?  Maybe spring as the flowers are just about to start blooming?  What about sunrise versus dusk?  What about nighttime with Christmas lights and a warm glow emanating from the windows?  There are so many opportunities, and I'd love to hear what you all have done!


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I loved showing off my snowy photos in the print advertisement when I was onsite! It definitely got people paying attention and it was different than all the other competitor photos. In MI and places where we have seasons, I think this important to showcase the property in all stages. It doesn't translate seeing a picture of a pool online or in an ad in February in MI.

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Yes! and I love it when it is a bit forward looking. I don't live up north, but even down south, by the end of winter, I am just done with the cold. So pictures that lead me into that warmth and spring are just perfect. Similarly, as the summer heat gets old, I'm ready to start seeing pictures of the leaves falling, even though fall hasn't really hit yet.

  Brent Williams

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