We know that as an industry, multifamily is in the slow adaptor category.  From a leadership perspective we’ve been talking about this for years. So it’s no surprise that many property management firms have yet to put much attention into the social media arena. 

If you are reading this chances are excellent that you and your firm are in or at least experimenting with social media. Perhaps this is for marketing and/or connection with your residents.

Whether you have a strong pro/con opinion or strong evidence with results, consider these statistics. 

·      It took radio 38 years to reach 50 million listeners

·      TV took 13 years to reach 50 million

·      Internet took 4 years to get to 50 million

·      Facebook…. in less than 9 months added 100 million users

·      If Facebook was a country it would be the world’s 4^th largest

·      And… social media has overtaken porn as the #1 activity on the web (so good to know!)

There’s an intriguing video that gives more details at http://socialnomics.net/video.  Along with the book ‘Socialnomics’ by Eric Qualman. 

What success stories do you have to share that may assist others in engaging with the executive team members about social media?  What cautions do you have? There is influence in knowledge and numbers. What are your thoughts?