In September 2011, a California-based real estate owner, Jones and Jones Management Group, sent an announcement to the residents of their 38 properties announcing their new “green” initiative which would require online rent payments – no more checks. In March of this year, a lawsuit against Jones and Jones was filed on behalf of the tenants of the Woodlake Manor Apartment Building and just this week, it was announced that the California State Senate signed Bill 1055, which would prohibit landlords from requiring online rent payments. Thank you, Jones and Jones, you saved me a lawsuit because I would have definitely initiated a similar policy for properties overseen by our management company, Leonardo Management–we’re both just a little too far ahead of the technology curve.
After all, what’s not to love about online rent payments? For owners and managers, electronic payments offer the opportunity to automate the receivables process, decrease delinquency, speed the availability of funds for operations, and yes, I suppose, save paper and move to a “greener” methodology (Nice try, Jones and Jones, but that’s thin.). Online rent payments have finally made the world of sight-unseen leasing a reality. It has done away with the prospect’s excuse “I would leave a deposit” but I forgot my checkbook. It can banish forever the debate about whether or not rent was received in time to avoid a late fee or eviction. And, if you’re passing along the processing fees to the resident (which I realize is tricky in some states), then there is no downside at all. In short, I’m a big fan. Having tried several providers, I personally prefer the service offered by Rentpayment.com. However, the mistake Jones and Jones made is that here in the US, computers and smart phones don’t yet have sufficient saturation to be able to require residents to pay this way, as much as I wish we could.
The fact that over 70% of renters are still paying by check (according to Rentpayment.com) is less a reflection of insufficient internet access by our residents but rather is a reflection of an industry so slow to adopt technology that even when presented with a service with glaringly obvious benefits, we shrug. If you have an online rent payment option set up at your community and you don’t promote the hell out of it, you are dumb. And if you’re not accepting electronic payments at your community at all, then you are dumber. These services can not only make your life easier, they can ease overhead on processing, reduce delinquency, and make your property more profitable.
Leonardo Management, Inc., is a commercial property management firm servicing multifamily, office, and retail properties & portfolios throughout California, Arizona, and Nevada. The company utilizes a proprietary software application, Leonardo Intelligent Property Management Systems, which drives Leonardo’s unmatched property oversight.