Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

Premature Check Rejection: The Case for Online Rent Payment

Premature Check Rejection: The Case for Online Rent Payment

In September 2011, a California-based real estate owner, Jones and Jones Management Group, sent an announcement to the residents of their 38 properties announcing their new “green” initiative which would require online rent payments – no more checks. In March of this year, a lawsuit against Jones and Jones was filed on behalf of the tenants of the Woodlake Manor Apartment Building and just this week, it was announced that the California State Senate signed Bill 1055, which would prohibit landlords from requiring online rent payments. Thank you, Jones and Jones, you saved me a lawsuit because I would have definitely initiated a similar policy for properties overseen by our management company, Leonardo Management–we’re both just a little too far ahead of the technology curve.

After all, what’s not to love about online rent payments? For owners and managers, electronic payments offer the opportunity to automate the receivables process, decrease delinquency, speed the availability of funds for operations, and yes, I suppose, save paper and move to a “greener” methodology (Nice try, Jones and Jones, but that’s thin.). Online rent payments have finally made the world of sight-unseen leasing a reality. It has done away with the prospect’s excuse “I would leave a deposit” but I forgot my checkbook. It can banish forever the debate about whether or not rent was received in time to avoid a late fee or eviction. And, if you’re passing along the processing fees to the resident (which I realize is tricky in some states), then there is no downside at all. In short, I’m a big fan. Having tried several providers, I personally prefer the service offered by Rentpayment.com. However, the mistake Jones and Jones made is that here in the US, computers and smart phones don’t yet have sufficient saturation to be able to require residents to pay this way, as much as I wish we could.

The fact that over 70% of renters are still paying by check (according to Rentpayment.com) is less a reflection of insufficient internet access by our residents but rather is a reflection of an industry so slow to adopt technology that even when presented with a service with glaringly obvious benefits, we shrug. If you have an online rent payment option set up at your community and you don’t promote the hell out of it, you are dumb. And if you’re not accepting electronic payments at your community at all, then you are dumber. These services can not only make your life easier, they can ease overhead on processing, reduce delinquency, and make your property more profitable.

Leonardo Management, Inc., is a commercial property management firm servicing multifamily, office, and retail properties & portfolios throughout California, Arizona, and Nevada. The company utilizes a proprietary software application, Leonardo Intelligent Property Management Systems, which drives Leonardo’s unmatched property oversight.

 
This comment was minimized by the moderator on the site

I posted this to my Facebook page, "Electronic Rent Payment'. Please stop by and check out the other articles I have posted (and a few I have written), contribute if you'd like, and 'like' the page.

http://www.facebook.com/ElectronicRentPayment

  Charles Fiori
This comment was minimized by the moderator on the site

Consider me dumb then. If the decision were left to most people in a property management firm, then I am sure on-line pay option would be fully embraced. For those of us who may BEG for it, until the CEO says "go for it," we will remain dumb. Thanks for the self-esteem boost.:D

  Mindy Sharp
This comment was minimized by the moderator on the site

I'm in the dumb park with Mindy and quite honestly I don't forsee that changing anytime soon. Especially in senior housing. While I have worked with electronic payments before and can definately see the benefits, I perfer that face to face contact. IMO we are already taking human interaction too far out of every day life.

  Stephani Fowler
This comment was minimized by the moderator on the site

I am all for methods that could not only streamline any process, but also be a wiser use of limited resources; HOWEVER:

Depending on the demographic you serve, it may only work on a limited basis; if at all.

If your service provider passes along a 'convenience fee' of any source to your residents that use the service, even if you make use of the service mandatory, you would lose residents (I know I would leave if I had to pay an extra fee to pay my rent). This is counterproductive to your goals.

If you make use of the service mandatory; make sure the contract with your provider is set up to pass along service fees to YOU and not your resident.

If you do use electronic payments, even on a mandatory level; give your residents SOME control over it. You could use the same methodology that 24 Hour Fitness uses and require ACH transfers; you could ask that your residents set you up as an automatic payee via their bank's online system; in this case the bank is likely to physically cut you a check and drop it in the mail so that it arrives at your desk before the late cutoff date at no charge to the resident (if you happen to use the same bank as your resident; there may be an electronic transfer method available, check with your banker).


If residents are paying with credit cards, I can see passing along charges to them; but not if they are paying via ACH, online banking, or with debit cards (also known as money they actually HAVE as opposed to money they don't); unless you make electronic payment mandatory. I would treat this opportunity like banks that offer options for customers to have free checking accounts by either maintaining a minimum balance (which would not apply in this case), or by having a recurring direct deposit. Offer it like this:

" While this property accepts all forms of payment for rent, except cash for security reasons; we do prefer all payments to be made electronically. However, our service provider charges a fee for doing so. For your...

I am all for methods that could not only streamline any process, but also be a wiser use of limited resources; HOWEVER:

Depending on the demographic you serve, it may only work on a limited basis; if at all.

If your service provider passes along a 'convenience fee' of any source to your residents that use the service, even if you make use of the service mandatory, you would lose residents (I know I would leave if I had to pay an extra fee to pay my rent). This is counterproductive to your goals.

If you make use of the service mandatory; make sure the contract with your provider is set up to pass along service fees to YOU and not your resident.

If you do use electronic payments, even on a mandatory level; give your residents SOME control over it. You could use the same methodology that 24 Hour Fitness uses and require ACH transfers; you could ask that your residents set you up as an automatic payee via their bank's online system; in this case the bank is likely to physically cut you a check and drop it in the mail so that it arrives at your desk before the late cutoff date at no charge to the resident (if you happen to use the same bank as your resident; there may be an electronic transfer method available, check with your banker).


If residents are paying with credit cards, I can see passing along charges to them; but not if they are paying via ACH, online banking, or with debit cards (also known as money they actually HAVE as opposed to money they don't); unless you make electronic payment mandatory. I would treat this opportunity like banks that offer options for customers to have free checking accounts by either maintaining a minimum balance (which would not apply in this case), or by having a recurring direct deposit. Offer it like this:

" While this property accepts all forms of payment for rent, except cash for security reasons; we do prefer all payments to be made electronically. However, our service provider charges a fee for doing so. For your convenience, we are willing to waive the fee if your electronic payments are made via:

-ACH payment.
-Online electronic transfer from your bank account to ours.
-Recurring payment setup with your bank's online system where they cut a check and drop it in the mail to arrive no later than the 3rd of the month. Please make sure your name and unit number appear on the check.
-Recurring electronic payment set up through a payee service if you are receiving government income (VA, Social Security, or other government pension).
-Recurring payment using your bank's debit card.

You are welcome to discuss these options in greater detail with our staff at any time."

In the case of senior housing and residents receiving income from either social security or VA, there are 'payee services' available in many areas that actually manage finances for clients and pay bills on their behalf. These services actually cut checks and put them in the mail to you.

Personally, I am with Stephani and like seeing my residents around rent time; it gives me a chance to ask them if there are any maintenance issues that need to be addressed; especially if that is the only time I may see them.

Read More
  Johnny Karnofsky

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location