In preparation for some meetings, as well as for some ongoing client work, I've been eshopping properties for the last two weeks.
The results are in a word: horrendous.
Some companies took a full week to get back to me. Others relied on their auto responders that said, "Contact us if you have any additional questions."
Sadly, the majority of the ones I DID receive back were littered with poor grammar, misspelled words, information on the wrong bedroom configuration and more. So here's my question:
If you're not going to train your people on how to answer the emails, why bother advertising?
After all, why spend the money if you're not going to utilize the results? So just stop running all of your ads now.
Ignoring your emails is like letting the phone ring and ring with no one to answer it. Or letting a prospect come into your office and simply stand there while you pretend they don't exist. Would you ever do either one of those things?
Training is ESSENTIAL. If you don't arm your teams with the proper instruction and procedure on how to answer their emails, you're bound to fail.
I will now step off of my soapbox and you can return to your day.