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ReMarketing - The Secret Weapon of Apartment Leasing

ReMarketing - The Secret Weapon of Apartment Leasing
So you're browsing the internet. Let's say you're on Amazon.com. You view some items then decide to check the news over at CNN.com. Magically, you start to see ads for products you just saw on Amazon on the CNN site. How did they know? Is it magic? Some kind of sorcery? No, it's Remarketing. Remarketing is a relatively new way of showing targeted ads to individuals that have previously visited your website - as they browse elsewhere on the internet. It has been primarily used by big retailers over the last couple of years with great success and now, could be a game changer for the multifamily industry. Remarketing & Apartment Marketing One of the most significant deficiencies in the apartment marketing world has been brand awareness and website conversion. Let's say Jane Renter is browsing your website. She likes your building but isn't ready to pull the trigger. She leaves and keeps browsing the internet. You've now lost her as a lead. You've spent considerable dollars and time to get Jane Renter to your site, only to see her leave without contacting you. However, with Remarketing, Jane Renter will now start seeing eye-catching ads for your building on other sites she visits. This will increase your brand awareness as well as the overall conversion of your leads. Benefits There are a variety of different benefits to utilizing a remarketing campaign as part of your communities overall marketing plan. Inexpensive - Instead of paying for ads to a broad audience, you can......
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In search of that shiny new penny

Over the years, I’ve always felt that industry marketers have always been on the lookout for the shiny new penny. They lift rocks, scrape off the moss, roll it around in their hand, stare at it and hope it’s the next thing that will bring the new residents in. If you think I’m just being curmudgeonly by saying these things, think about the new concepts that have been discussed over the years: Should you go all in on the ILS’s? What about SEO? Are there any more acronyms we can make up? How do you utilize email drip campaigns? Is posting to Social Media the answer? Will I rent more apartments by using Facebook? What about reviews? Do they matter? Will Mr. Craiglist change his service again? Can we stop using it and survive? Should I use a posting tool? How can I get my agents to answer the phone? … and on and on and on. The fact is these are merely more tools in the marketing tool belt. Some are way more useful than others, while some have very little usefulness at all. The conversations in this space over the years have been amazing, educational and fun but there’s a sad truth to face. They’ve stopped. I tweeted the other day to everyone, just on that off chance that people were around – maybe to say hi or discuss their shiny new penny. Hello Twitter peeps. What’s new? — BSitko (@BSitko) October 8, 2014 Silence. This post isn’t about my lack of retweets, I d......
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