Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

Ideas for Father’s Day at Your Community

Father’s Day is around the corner and it’s a great opportunity to do something special for the Dads in your community.  Most people will want to spend the day with their children, so try one of these fun activities in the days leading up to Father’s Day. Tie Drive  It can be easy for Dads to roll their eyes at another tie for Father’s Day, but not all Dads are so lucky.  Host a Tie Drive at your apartment community to collect work clothes for those who are less fortunate.  Something as simple as a dress shirt and tie can give someone the confidence they need to go into a job interview.  Bring the entire community together by inviting other local businesses to participate and really make a difference this Father’s Day. You’re the Best, Pop Thanks to my Pinterest addiction, I have found lots of great Father’s Day crafts, including this one.  Put together gift tags that say You’re the Best, Pop!  You can get really creative with the tags and cut them into shapes like ties, basketballs or briefcases.  Then fasten the tags onto pop bottles and bags of popcorn.  Hand the snacks and drinks out for free to all of the Dads in your community this week.  Check out other fun craft ideas on my Father’s Day Pinterest board. Card Making Although gifts from your community are much appreciated, every Dad really looks forward to the homemade presents from their children.  Organize a Father’s Day card making activity......
Continue reading
1353 Hits
2 Comments

The Day My Industry Let Me Down

I have a friend, Debbie, who's worked with me for over 10 years. Recently, she decided to make a lifestyle change and decided to leave her house and rent an apartment, a move that I wholeheartedly supported. She consulted me on area apartment communities - where should she live? What should she spend? She was uncertain - she hadn't rented for almost 30 years.  She called, visited and toured several properties. She finally settled on one that was just about perfect. The model was lovely, the staff professional, the location was good and the price was right. Best of all, they could have it ready on the date she needed it. Unfortunately, the actual apartment she was to get was occupied; she'd have to settle with viewing the model and a 'walk by' of her actual apartment's location. But that was good enough for her.  The first hint of trouble came when her Leasing Professional called her to ask her if she 'needed' it repainted. She (the LPro) said the apartment had been painted a lovely shade of red and perhaps Debbie would like the red? Deb asked my advice. "No," I explained. You haven't seen it, you don't know that you'll like it and you'll want new paint. She took my advice and turned them down.  She proceeded to call the leasing office not once, but *twice* prior to her scheduled move in date to make sure the apartment was going to be ready. "No problem," they assured her, "It will......
Continue reading
3988 Hits
11 Comments

"Eighties Hair was the Best!"

For the bulk of my childhood (from 1980-2001, in fact), the slogan of the United States Army was, “Be All You Can Be!” It was a tremendously successful marketing campaign created by E. N. J. Carter while at the advertising firm N. W. Ayer & Son. I remember seeing posters in malls and on college campuses. There were television commercials—tons of them— radio spots, t-shirts, and even action figures of unnaturally endowed men proudly sporting the sexy slogan. What contributed to its success was that the phrase mirrored a greater societal trend emerging in the late 80s: one that affected every child born in that era and still continues to resonate today. It’s what I like to call “The American Idol Syndrome,” or basically the idea that for whatever reason, our society has gotten it in its head that simply by trying, you too can “be all you can be:” get famous, find happiness, and die rich…just because you want to.             But something happened in 2001 that challenged this idea that had shaped an entire generation; the Towers fell, and people changed. For a while, people were colder, darker, and more nervous about what the future had in store for them.             Suddenly “being all you can be” wasn’t good enough. After all, what if all I can be falls drastically short of ending the war on terror or bringing the nation out of a recession, let alone running two consecutive miles or doing fifty push-ups? And so the slogan......
Continue reading
1658 Hits
2 Comments

Risk: It’s Everywhere!

If there is one thing that property managers know, it’s that we are exposed to risk in all that we do. This “risk” comes in all shapes and forms; some are more evident than others. I am constantly reminding my employees to be careful of their actions as to not expose the property and our owners to possible litigation. Some of the greatest potential risks, as I have found, are in the very small details. Here’s a few that I wanted to point out. First, consider the “golden rule” of leasing—treat everyone consistently. Consistently being the key word.  I have often instructed my leasing agents to use caution when asking where people are from. Generally, in life this is a great conversation starter, but in the realm of fair housing when we open that door and are inquisitive on a prospects nationality this could be construed as discriminatory (if an allegation were to ever occur). The curiosity of national origin presents a very strong basis for a suit if one were ever made against the defendant (i.e. leasing agent). Think about it: why does it matter where they are from? You are trying to lease them an apartment—its best to stick to questions that qualify the prospect. As an alternative, the leasing agent might inquire about the prospects interests, hobbies, etc. While it may seem like a harmless, amiable way to personally get to know a prospect, its best to leave this question alone.   Secondly, the guest card. The guest......
Continue reading
3201 Hits
5 Comments

Hola! Aquí estamos. Are you ready, or not?

  Hola! Aquí estamos. Are you ready, or not?   We are an assortment of cultures and ethnicities in America. Savvy multifamily marketers know they must learn “who” their audience, or target market, is in order to effectively lease more apartments.   One of every four Americans is ethnic or foreign born.  The largest cultural groups found in the US today are Asian, Hispanic, Middle Eastern and European.  With numbers totaling 50.5 million, Hispanics are the largest minority group in the US, representing 16.3 % of the total population.  The buying power of Hispanics, which are an ethnic group but not a racial group, will rise from $1 trillion in 2010 to $1.5 trillion in 2015, accounting for nearly 11 percent of the nation’s total buying power. The Hispanic market alone, at $1 trillion, is larger than the entire economies of all but 14 countries in the world–smaller than the GDP of Canada but larger than the GDP of Indonesia. Nearly half of all Hispanics in the US – nearly 25 million people – rent their homes. Apartment owners and managers in the South and the West should take note as the 2010 Census indicated more than three-quarters of the Hispanic population lived in the West or South.  That does not mean Northern or Eastern property management professionals should forgo bonding with this group.  Larger MSA’s such as Chicago, New York, New York and others should seek to connect with Latinos as well.  So how Multicultural are YOU?  What are you......
Continue reading
3122 Hits
3 Comments

Lead residents down a green path this Earth Day

As property owners, managers or leasing agents, you understand the need to conserve energy at your apartment community.  By installing energy-efficient appliances and windows and using eco-friendly alternatives for floors, countertops and paint, you are not only significantly reducing your carbon footprint, but also banking significant savings on energy costs.  If 10,000 owners of large apartment communities change to Energy-Star appliances, the energy saved could power each of your TVs for 1,640,625 years!  While the people on the property level are doing their part to protect the environment, we want to provide you with four sustainable tips you can share with your environmentally-friendly residents—leading up to Earth Day on April 22nd—that they can put into practice today. 1. Be a Savvy Shopper Cut down on the amount of paper or plastic consumed by bringing a reusable shopping bag to the grocery store.  If eco-friendly shoppers forget their tote, ensure those plastic grocery bags get reused to line garbage cans or when scooping kitty litter.  Additionally, fuel and distribution costs can be reduced by shopping at local farmers’ markets instead of large chain grocery stores for produce.  2. Kick the Bottled Water Habit Americans use four million plastic bottles every hour – but only one in four is recycled.  Instead of reaching for bottled water, use a water filter on the kitchen faucet and fill up a non-leaching, lined aluminum SIGG bottle with filtered tap water.  If 10,000 people gave up their daily bottled water habit for a year, they could ......
Continue reading
1587 Hits
0 Comments

Are Recruiting Agencies Paying Off?

Property Management RecruitingBy Jo-Anne Oliveri, ireviloution intelligence, Brisbane, Australia Currently, there are many challenges facing the property management industry. I believe the property management industry is unknowingly creating many of these challenges because they are not identifying and addressing the real problem. I consider the real problem to be how principals operate their property management business. Problem number one comes when principals need to find a new team member, the “Property Manager”. Principals don’t seem to fully understand the roles in their property management business. Any available position is immediately referred to as a “property manager”. However, what skills, attitude, and knowledge are really required for this available position i.e. what is the role that really needs filling? Many principals do not consider this question and therefore do not recruit the right team member for the job. The normal process is therefore as follows: The recruitment agency is contacted because recruiting through self-advertising is apparently all too difficult. The recruitment agency is asked if they have any available property managers. Of course, they have a whole database of self-professed property managers. They maintain a wonderful database of property managers to choose from that are all experienced, with many years of service under their belts, and have achieved amazing results so far. They are also highly skilled and trained so they come at a price. Several thousand dollars to the recruitment agency later, you have a “property manager” on a salary in the top percentile. But have you ever wondered on what grounds is......
Continue reading
1504 Hits
2 Comments

What's love got to do with it?

"Ohhhh…what’s love got to do, got to do with it?" You’re probably singing that iconic Tina Turner song in your head right now, aren’t you?  I am!  I just love that song!  And what exactly does love “got to do, got to do, with it”?  If you’re talking about great apartment leasing…just about everything, ’bout everything, to do with it! As a professional leasing agent, we do so much more than ‘just’ leasing.  Resident services, market surveys, marketing, walking apartments, traffic reports, and so much more.  But it’s all related to leasing – and you either love it or leave it.  I’ve had the pleasure working with, hiring and training many leasing agents over the years.  And there’s one basic fundamental that the agents that stay and succeed in the industry all have in common – they love leasing!  Yes, I said love.  Love the craziness, the variety of tasks; love the residents, prospects, the weird and wonderful stories; the whole kit and caboodle of leasing.  If you don’t love it, it shows.  Eventually it shows in your performance, in your closing ratio, the property occupancy and may lead to an alternate career path - even if not your choice. Like a great love affair, there are ups and downs, better days than others, but at the heart and soul of it, there is love.   Is it work to keep the love alive?  Absolutely.  Empower yourself to stay fresh and enthused with your leasing.  Do simple things like driving to the property......
Continue reading
1466 Hits
2 Comments

But It's a Vicious Bunny...

Animal Liability for LandlordsBy Colin McCarthy, J.D., Robinson & Wood, San Jose, CA As everyone knows, Monty Python and the Holy Grail is the greatest movie ever made. Especially for the scene involving the Killer Rabbit of Caerbannog. In it, several of the Knights of the Round Table are cut down in a blood bath by a particularly vicious, cute, cuddly white bunny rabbit. Why? They were not aware of its dangerous propensities! Their Scottish guide tried to warn them before the unlucky Knights marched into certain death. He tried, but they wouldn't listen.* We have already discussed the issue of control as being the hook on which a landlord will/can be liable for injuries related to property. If the landlord has control over the property in question, and could have taken steps to prevent an injury because of that control, they will not be able to avoid responsibility for injuries related to dangerous conditions on that property they control. Which leads to the obvious question: What about dogs? Well, I mean animals. Cats, Parakeets, Vicious bunnies, etc. What's a landlord to do about these animals? Well, again, it's all very clear. It depends on how dangerous the particular animal is, what the landlord knows, and where the animal is. If the animal is not on property the landlord controls, there is no duty. This is in accord with our earlier control discussion. However, if the animal is a permanent guest of the landlord's tenant, the issue is two-fold: 1. The animal's dangerous propensity.......
Continue reading
1121 Hits
0 Comments

Multifamily in transition: The future of the ILS

Multifamily's changeAsk Rent.com, Callsource, Lead Tracking Solutions, Vaultware, RentWiki, and MyNewPlace what the past year has been like. Mergers, acquisitions, and rebranding have been the theme. The top of the sales funnel has never seen such turmoil before. Change. It's a sign of evolution within the industry. RentWiki represents a good case study. Back in 2009, their mission was to try to get residents to engage with each other and share their experiences. It's a good concept. The problem? Residents and prospects aren't passionate about apartments. Apartments are boring. RentWiki has noticed the shift to ratings and reviews and are rebranding themselves as RentAdvisor soon. So what do people want then? When shopping around, they want to read comments from other people who have lived at a community. They want to hear their experiences, and get crucial decision making feedback. The evidence for this is compelling. According to the "Getting Inside the Head of the Online Renter" survey from 30 lines and Satisfacts conducted late in 2011, the #2 source used during an apartment search isn't Rent.com, your website, Craigslist, Apartments.com, MyNewPlace, or BSitko.com but word of mouth. Where does Facebook rank for sourcing? It's used only 1% of the time - that's down by the way from 2010. Even in that sweet 18-24 age bracket, Facebook is not a place people go to find an apartment. 79% of all respondents in the survey used an ILS to find information about an apartment, 13% used a social media networking site. The key......
Continue reading
4648 Hits
4 Comments