Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

Maximizing Your CRM

Maximizing Your CRM
It seems that technology is evolving minute by minute, and the multifamily industry has a front-row seat to these ever-changing advancements.  This rapid acceleration of technology has brought about a wealth of innovative new tools and solutions – from resident referral platforms and text message marketing to AI and automation – that operators are utilizing to improve the customer experience. With apartment leasing and living becoming more tech-driven and digital-centric than ever before, operators must stay on the cutting edge of technology to find new ways of enhancing, optimizing and automating their leasing strategies.  Customer Relationship Management systems (CRMs) have become a key foundational element to successful leasing strategies and customer service within the industry’s new tech-focused environment. While CRMs can certainly help convert leads, they are really designed to capture data and only do so much when it comes to leasing and renewals. CRMs are not built to automate and optimize the lead-to-lease conversion process. However, the latest wave of multifamily technologies is maximizing the CRM by leveraging its data to convert leads to leases through automated lead development with an unmatched level of personalization. Too frequently, prospects have to reach out to leasing agents multiple times to get a response, and prospects will often contact five to seven different communities and hear back from only one or two. This generally means the first property to respond will land the lease, and the others left money on the table.  Adding a lease conversion automation tool to an existing CRM helps manag......
Continue reading
594 Hits
0 Comments

Does Your Website Pass the Test? How to Evaluate Your Status

Does Your Website Pass the Test? How to Evaluate Your Status
We all know that websites play an important role in any business today. But the majority of us only know we need them, maybe what we want them to look like or say. It’s another thing entirely to understand how to do that properly...in a way that will deliver the results we need.   That’s why you hire experts to do it for you, right? Well, it’s still smart to know the basics so you can pick those website experts even more wisely. And know what to watch out for.   SIDE NOTE: My experience with websites extends back to 1999. I started playing around with search rankings in the early 2000’s and ran an Internet marketing company for a few years (we specialized in building websites and marketing them using SEO, SEM and VSEO). I say all that to say this: I’ve learned some things along the way and I believe in sharing! So here it goes...   Choosing Your Domain Name If you already have a website, you have a URL that looks like www.myurl.com. You can purchase these on Godaddy.com. A quick, easy way to get them cheap is to first search for “cheap domains” and click the Godaddy ad for $0.99/domain.     Whatever you do, don’t let your website provider purchase your domain. They could get bought out, go out of business or, worse, keep your domain if you try to leave them (sadly, a common practice in some industries). It’s not a good choice, and I wouldn’t recomm......
Continue reading
1078 Hits
0 Comments