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Get with the Program... Lifecycle Programming, that is. :CLM Series

  What is Lifecycle Programming? Lifecycle Programming is a way to automate customer lifecycle marketing for Multifamily.It combines customer lifecycle marketing efforts from employees and the digital workforce to build stronger customer relationships. Let’s dive deeper.   How Does it Work? Using a series of plays, Lifecycle Programming provides targeted content to customers. The customer’s stage in the lifecycle determines the play used. Each play is a collection of email topics to send to customers in a particular stage of the lifecycle. A play contains a mix of automated drips, triggered alerts and eBlasts.All together, these emails work to move customers from one stage to the next.  Plus, they are faster and easier than traditional email marketing campaigns! Automation is the key to making Customer Lifecycle Marketing for Multifamily work. Each of the email types used in a play involves some degree of automation. Let’s learn a little more.   Triggered Alert Triggered alerts have the highest level of automation. These emails rely on ambient intelligence to sense and respond to an event. Trigger events can be a result of a property’s action or prospect’s action. Property triggers result from property management company actions. These can vary from price changes to policy changes. Prospect triggers are a result of actions taken by the prospect. Events like submitting an application or clicking through an email are prospect triggers. Take a look at the chart below. It makes it easy to see how little agent effort is required. For example, a prospect may only click through emails featuring one bedroom apartments. The system uses that information to infer the......
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The Secret Weapon

puckTuesday night my ten-year-old son, Frankie, and I went to witness the Anaheim Ducks beat the Dallas Stars at the Honda Center. Frankie has been begging me for five years to take him early so we can meet the players before the game. Not knowing anything about hockey, and not trusting the word of a hopeful child, I never went early. But on this particular day, the timing worked out and we arrived at the game about two hours in advance. “What in the world do you do for two hours before a Ducks game?” you ask. A very good question indeed. We covered every inch of the arena, including the Team Store (hold on to your wallets!) and soaked in the rich history of the Honda Center sports, concerts, and events. (Did you know the band, KISS, has an arena football team that plays there? You’re welcome.) At one point, we met a friendly usher who mentioned fans were permitted near the team bench to watch warm ups, which were beginning in about 20 minutes. We rushed down to secure premium seating, but the best we could get was eighth row on the rails of the tunnel used by the players when traveling from the locker room to the bench (and ice). The players were about to come out when Frankie leaned over the rail, extending his ten-year-old arm as far as it could possibly stretch in order to high-five the players as they walked by. Unfortunately, because of his posit......
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