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DEAR GABBY: Net Promoter Score

DEAR GABBY: Net Promoter Score
Dear Gabby,   What is a Net Promoter Score and why is it relevant to me?  #JohnnyDollar$igns     Dear #JohnnyDollar$igns,   I’m a little disappointed. I thought your submission was going to go down something like this… JohhnyDollar$igns: I want to share everything with you Dear Gabby: Let’s start with your bank account   **Sigh**…maybe one day. But I must say, I love the question. A Net Promoter Score (NPS) is something that I get asked about quite a bit. It measures the loyalty that exists between a supplier and a consumer.  You know, like the reason you’ve been going to the same tailor for years…because he really suits you.   Well, this loyalty metric calculates NPS scores ranging from −100 to +100. For example, cheating ex-boyfriends typically land in the -100 range while a mythical creature like Prince Charming would land in the high positive zone.  If you happen to find a Prince Charming, please capture it safely, keep it alive, and bring it in for additional research. I’d like to study it and figure out how to replicate it.     Net Promoter Scores are calculated using the question, “How likely is it that you would recommend our company/product/service to a friend or colleague?” (1-10 Scale)     Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.  Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. &nb......
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