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Here's Everything You Need To Create Great Looking Videos For Your Community

Here's Everything You Need To Create Great Looking Videos For Your Community

My brother Louis is one of the best DP's (Director of Photography) there is. He knows how to make a gorgeous video. I'm a pretty decent producer myself. My team and I recently wrapped on our first short film called Family Dinner. It's not released yet, but you can watch it here if you'd like. Content warning: It's a little weird and morbid. But it's fun.  All in all, my brother and I own somewhere in the range of $50,000 worth of video equipment, with Louis taking the lion's share of that number. My point - video production can get expensive, very fast.  Now more than ever, incorporating video content into your community's social media strategy is essential. There are two avenues you can take for video production. You can hire someone like me, or you can do it in-house. Both have their place. Here's the thing - most people do not need a $1,000 Rode mic or a $10,000 cinema camera to produce quick, engaging videos that look great. Mobile videography has come a long way, and it's just getting started. In this post, I will show you a video equipment set-up for under $2,000, that will allow you to produce great-looking videos for your property.   Let's start with the camera. The iPhone Pro is hands down the best piece of equipment for mobile videography.  iPhone Pro 11 (Base Model) Price: $999 (on Apple's website) Last year Apple came out with the first iPhone sporting three lenses - a......
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A 'Humans + Machines' Virtuous Cycle in Multifamily

Introduction Automation is a term that has been thrown around a lot lately in multifamily (a lot of times by yours truly: See exhibit A).  Furthermore, I have pushed the idea of a 'Humans + Machines' workforce where humans and machines work together to create new workflows, but that is just the beginning. Adding a digital workforce to work alongside your team is the basis for a virtuous cycle of success. From increased NOI to attracting more owners to managing more properties, the digital workforce can change multifamily's economics.     What is a Virtuous Cycle? A ‘Virtuous Cycle’ is when one success leads to another, and then another, in a repeating loop. Before we jump into the Multifamily Virtuous Cycle, let’s take a look at Netflix’s Virtuous Cycle.     Netflix Virtuous Cycle Here is the Netflix Virtuous Cycle as explained by Netflix CFO David Wells:     Let’s break it down. Netflix invests in producing more shows. With more shows there is more variety, which means there are more watchers. More watchers means more talkers. This leads to more subscribers. More subscribers generate more revenue. With more revenue, Netflix can invest in more shows. And the cycle continues. As you can see, the cycle fuels itself for future success. By creating more shows, Netflix will set off a chain of events leading to more revenue. As long as Netflix keeps investing in new shows, the cycle will continue. So now that you have seen a Virtuous Cycle, let’s explore how a digital wor......
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5 Trends We See in the Multifamily Industry

5 Trends We See in the Multifamily Industry
I think it's fascinating how consumer-to-business connections change over time...and I'm always paying attention. Here are just a few digital trends we've been seeing that you should keep in mind throughout 2015: 1. On-demand everything  We’re not just talking about more people choosing to cut the cord and go with Netflix, Chromecast, Amazon Instant Video, Hulu, etc. In almost every industry, businesses are meeting consumers’ demands for hyper-efficiency and convenience: Box companies come to your house and box/ship anything and everything; food delivery companies deliver fantastic meals for cheap; dry cleaning companies pick up and drop off your dry cleaning. TaskRabbit even connects you with people who will help with almost any errand, from moving to gift wrapping. How easy do you make it for your residents (and prospects) to get things done? Is someone always there to help them at the touch of a button? 2. Mobile matters  Mobile traffic has been reported by our clients to be as high as 40% of their total website traffic, and 25% of the chats we tracked in a month were generated from a mobile device. If the growth continues at this pace, we could see 50%+ mobile traffic to property sites in the next 2 years. (Realtor.com already says nearly 60% of its viewed listings were accessed through a mobile device.) So if you aren’t already focusing your SEO and marketing efforts for mobile search and supplying your residents with mobile-friendly conveniences, today’s the day to get started. 3. Consumer-to-business texting Perhaps to meet......
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