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Seven Deadly Social Media Sins

Seven Deadly Sins of Social MediaThere are a lot of different versions out there of how the Seven Deadly Sins apply to social media but here are some that For Rent Media Solutions has put together to assure that you are making the most of your social media marketing campaign.  1.      Don't Bite Off More Than You Can Chew We have all been there before and understand this one. When most companies enter the social  media landscape they want to have a presence everywhere. In order to be effective both with time  and resources, you need to have goals and a solid strategy to support them. It is not necessary to  have an account on all of the social networking sites. Choose one or two platforms that best  match your goals and target audience and get to know how they work.    2.      Don't Get Greedy One of the main reasons businesses enter the realm of social media is to build relationships with  consumers and increase their brand awareness; however this does not mean you need to solely promote it while you are on these sites. Follow the 80/20 rule. 80% of the content you are   submitting, sharing, tagging and commenting on should not be yours. Don't consistently link   your content. Offer help to others that genuinely  and directly benefits them, not you. Provide value to the conversation and become a trusted member of the community. Move people to engage your brand and be collaborative. You can only build a community by contributing and......
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A happy employee

Jonathan Saar

Jonathan Saar

I felt compelled to share a comment from one of my friends on facebook.  This is something she posted on her status yesterday.  I asked her ahead of time if I could use it.  This is from Mindy McCorkle who works at Crosland LLC.  Here it is:

Think about the job you love - and sometimes don't. Now think about having to do it with people you don't get along with. Makes me VERY grateful for the team I work with!!

The only thing I could think about was--WOW-- great job to that team that makes their daily work experience that enjoyable.  Employee retention.  Even in tough times, we need to do our part to keep our team members this happy!

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Training for Survival

Jonathan Saar  Companies that fail to invest in employees jeopardize their own success and even survival.  quote from Laurie Bassi  All research indicates that companies who continue to invest in their training programs will be the ones that will survive during these economic times.  Even without the economy being the way that it is, training and education are an absolute must for a companies growth.   Ask yourself these important questions.  When was the last time I evaluated my training program? Have I investigated my training to see if my employees truly benefit and enjoy their training? Have I considered whether or not the content of my training is current with the new generations we employ? What am I doing now as a trainer to make sure that for the now and for the future that employees will want to stay employed with me as a result of my training program? Evaluation  Who developed your program for you?  If the developer of your program was an employee that nobody even remembers working with, then it would probably be a great idea to readdress policies and procedures that are established.  An evaluation of whether or not your program is effective or not should be approached the same way various states evaluate education for our children.  It's all about the numbers.  Results that come from tests are an excellent indicator of how our children are doing with their education.  What about your program?  Do you have an accurate way to track your employees to ensure......
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Tenant Eviction Tips

GavelFor obvious reasons, most landlords dread evicting tenants. But for as stressful as evictions can be, there are a number of things you can do to increase your chances of a positive outcome. Following are some tips to keep in mind should you find yourself in a position where evicting a tenant becomes necessary. 1.    Have Sufficient ReasonFirst and foremost, it’s absolutely imperative to ensure that the law recognizes your reasons for eviction as valid (be sure to check your specific state and local laws before beginning any eviction). Despite the fact that it’s your property, tenants have rights too and any deviation from what is required by law may ultimately result in a lot of legal grief. Generally, valid reasons for eviction include continuous lack of payment (eviction does not usually result from a single month’s missed rent), the end of a lease term, or a broken lease clause. 2.    Know Your Eviction Time Lines Although you may be tempted, it’s never okay to move a tenant’s belongings out of his apartment without serving the eviction through proper channels, all of which require a certain time frame that will be dictated by state or local law. Also, make sure that the grace period included in your rental agreement (the time the tenant is given to pay you in full) has passed. But once you’ve carefully ensured that you are following the proper procedures, do make sure that you stick to the time lines imposed on the tenant in question. Mike......
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Do Fair Housing Laws Excuse Us From Doing the Right Thing?

One day I received a call from a man who stated that his application for an apartment was declined because he was a convicted felon and a registered sex offender. He wanted to know if I would reconsider his application. While I was apprehensive at first, I let him tell his story. He started by saying that he's 45 years old and has been an upstanding citizen since he committed his crime nearly 27 years ago. He went to say that he's married and has been a successful manager with the same company for more than 10 years. He also told me he had an impeccable credit history. When he was in college he and his buddies thought it would be funny to go streaking through the football field during a game. He and his buddies did not understand the consequences of their actions until after they were arrested, tried and convicted of a sex offense. Finally, he said that he was very sorry for what he had done and wanted to know if he could rent the apartment. Sure I could have easily said "I'm sorry we cannot make any exceptions to our rule of no felony convictions," but I could not shake the remorse I heard in his voice and sense of frustration over the number of times he's tried to explain himself. You see by the time he came to me his application had been rejected many times over. Secretly, I wanted to laugh about his crime. Oh come ......
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Which is more important? Price? Quality? or Service?

What is more important to you as an apartment investor, owner, or contractor doing a remodel in a rental property?

Is everyone only looking at price now because of our economy? Or do some people still give credence and importance to quality of materials, loyalty to the vendor they are getting a bid from, timeliness of receiving the bid, the delivery, and installation?

 I would really like to know what is more of the  driving force in the market. We have seen a large upswing in people wanting a bid, but putting more emphasis on Price than anything else. What does that say about the relationships you have built with your vendors? About our society as a whole?


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The Legal Beagle on Fair Housing Signage

Today's blog post brought to you by "The Legal Beagle"                                                                                                       While I was driving around the Seattle area today, I came across this sign for an apartment community.  I have blocked out the name and contact information to protect the ignorant.A shiny gold star to the person who can tell me what's wrong with this picture!"Family Friendly" isn't so friendly when you're staring down a HUD violation.  Phrases like "Family Friendly," or "Singles Welcome," are definite violations of the Federal Fair Housing act under the section of Familial Status.   What made this stand out to me was that usually this is the kind of slip that you see in advertisements on Craigslist, not on main community signs.  Do you have any questionable signage on your property?  Did you know that things like "Adult Pool," besides conjuring a terrible mental image, are also fair housing violations?  If you haven't taken or haven't put your team through a recent fair housing training, it might be time for a refresher course.  The laws change often with more and more protected classes in your area, so it's best to offer refresher courses on Fair Housing at least once every 6-12 months.  There are some great online resources for training, or you could even book an outside speaker to come in and meet with your team for an......
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Facebook and Fair Housing


Many of you reading this blog have taken the right move and started up a MySpace page to reach your prospects and residents in new and dynamic ways. Some of you have done the same on Facebook, and even have created a group on Facebook.




I just read news, however, that might make that a little more sticky. Apparently, Facebook is soon going to require users to enter "male" or "female" in the profile in order to ensure proper grammar in their website. (http://www.chron.com/disp/story.mpl/business/5860088.html) Completely understandable, in my opinion, but of course this definitely brings up questions about community groups and potential Fair Housing issues. I am no Fair Housing expert, but it makes me a little nervous given the recent Roommates.com debacle. I'll leave you all to make your own judgments on this.

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Limitations in Construction Fair Housing Claims

Great news for multifamily developers: That statute of limitations for fair housing issues relating to construction and development are now limited to 2 years following a project's completion. http://www.multihousingnews.com/multihousing/content_display/industry-news/e3i7b7c9db010011facebb7686524233c21
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Farmers Branch Is At It Again!!

Farmers Branch, a suburb of Dallas, Texas, is again trying to halt illegal immigrants living at its apartment communities. As opposed to previous attempts that put the duty of verifying citizenship squarely on the shoulders of the apartment community, this new ordinance would require adults looking to rent in Farmers Branch to get an "Occupancy License" from the city. This would entail renters providing the city information regarding their legal status, which would be checked against a federal database. This new ordinance definitely shifts the burden away from the landlord, although it's still unclear if any fees would be applied to either the renter or landlord. If this ordinance succeeds, don't be surprised if other cities follow the lead!


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