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How Multifamily Apartments can Collect Free Tenant Leads Overnight

How Multifamily Apartments can Collect Free Tenant Leads Overnight
I would like to share the simple method that I used to create a free lead generating "machine" for a very small property (24 units) that I manage. This tenant lead generation method may not work for every property, and it certainly isn't a novel idea, but it works nicely for this facility located in a small village with only a 1,066 population (2013 census). Apartment buildings located in larger towns and cities may see even more responses in a shorter period of time with this lead collecting method! Create a Free Lead Generation Form First, create a simple lead generation form using a free platform like Google Forms, JotForm or 123ContactForm. I chose to use Google Forms because it is free no matter how many leads are generated unlike the other two mentioned. The goal I set when creating the form was to add questions requesting enough details to pre-screen individuals before even calling them for an interview or showing. Curious what questions to ask? Here is the exact information that I chose to request from leads for the property that I manage. Just remember that every property is different and it’s important that your questions reflect your facility’s needs. Email, Name, Phone number, What is the best time of day for us to call you?, Present Address, Previous Address, Landlord Name & Number, Current Employer & Income, References, Criminal history, When are you looking to move in?, Reason for moving?, How many occupants & rooms needed. You may have mor......
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