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Google Reviews – Put Reputation Management in Your Hands

Track your reviews from around the web through the Google Places dashboardSmart web marketers know that online customer reviews can make or break a business; the multifamily housing industry is no exception. You don’t need to be an industry professional to know that. When people are shopping around for a place to live, reviews can be the difference between one community and another.   But what do you do about negative reviews? Even the most efficiently run communities, with the most advanced property management systems, will get a negative review at one point or another. You might not know how to respond. Furthermore, between Angieslist, ApartmentRatings, Yelp, and the myriad of other online review sites, it can be tempting for property managers to ignore them altogether, and simply hope for the best. But we can't.   Something as simple as responding to a negative review with a sympathetic tone can go a long way to repair your image in the eyes of a customer. And, with Google’s recent update to Places for Business, it's easier than ever to keep track of what people are saying about your community and respond appropriately.      Back in November, Google began rolling-out updates to the Places for Business dashboard that allows business owners to respond directly to reviews from Google users. This feature is available through the Review Inbox – a recent addition to your Places dashboard. These responses are visible to the public, giving you another way to show customers the grace with which you (hopefully) handle customer feedback.   A few quick tips for responding to apartment ratings: Resp......
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