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Eliminate low self esteem and demand the lease (Part 3)

Eliminate low self esteem and demand the lease (Part 3)
When it comes to closing the deal and getting the lease, few things are more important than believing in yourself and your property. Not having self-esteem when talking to prospects will cost you the lease. It will cost you profits. It could even be the difference between the success and failure of your company. However, if you have self-esteem and believe in yourself, your prospects will pick up on it. They will find you more charming and engaging. They will be more interested in what you have to say, and they will take you seriously. Once you have their interest, you need to close the deal. You need to ask for their money. This guide is going to teach you the most vital concepts to keep in mind each time you interact with a prospect. ------------- This section is going to teach you about having the right mindset. It is critical to have the proper mindset. If you don't have the right mindset, you will unknowingly let interested prospects walk away. You will be leaving money on the table and you will never be as efficient as you could be. If you lack the proper mindset, you will never reach your full potential. Imagine that you have an old childhood friend. This friend has been looking for a specific apartment in a specific location for years now. You have finally found the apartment of his dreams. You know he will be overwhelmed with joy when he hears the good news. Take......
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How to Overcome Objections and Increase Occupancy Fast

How to Overcome Objections and Increase Occupancy Fast
The ability to overcome objections is one skill that sets great salespeople apart from all the rest.  And in case you didn’t know, every effective leasing agent must be a true salesperson at heart. How well the objections of your prospects are handled has a direct impact on the occupancy rates of your apartments. In order for any objection to be overcome it must first be identified, as there are some objections prospects will voice, but others they might not communicate. It’s therefore essential to get to know your property from an objective point of view, identifying anything about it that a prospect could consider to be a drawback.  Even for those apartments that your leasing agent has struggled to fill can be leased simply by overcoming the objections that it often inspires. Understand that it’s not always about how much you invest in maintenance and improvement, but the sales strategy used that counts.  Educating Yourself on Your Property One of the reasons some find an objection so difficult to overcome is that it takes them by surprise. They become stuck, having no idea how to effectively satisfy the prospect’s concerns and move forward with the leasing process, instead losing their potential resident.  Proper preparation is what allows you to avoid unpleasant surprises, giving you a chance to come up with ways to handle the deal-hindering concern before the prospect ever even approaches you with it. This preparation requires you to get to know your property and its strengths and weaknesses very we......
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Increase Tenant Renewal Rates, Decrease Administrative Costs

Increase Tenant Renewal Rates, Decrease Administrative Costs
Owning a property is never easy.  Above and beyond providing for your tenants, you also have regulatory burdens to meet, taxes to pay, and marketing and promotion to engage in – at least if you want to keep your property relatively full.   This can all be accomplished through a variety of tried and tested techniques, each of which is selected based on suitability of use for your property and location.  One example of a technique that you can employ is helping to convert your leasing process to utilize automatic lease renewals. By implementing an automatic renewal policy, property owners can end up dramatically increasing retention and renewal rates while lowering their administrative burden at the same time.   Let’s take a look at three important things to keep in mind regarding this particular tactic: Higher Lease Renewal Rate – As mentioned, providing for automatic renewal will definitely help to keep your tenants in place and raise your renewal rates.  If you design the policy in such a way that they must provide you notice before the expiration of their lease if they do not intend on renewing, you will always have plenty of warning each and every time you need to begin seeking out a new tenant. Lowered Administrative Burden – Another benefit of implementing automatic lease renewals is that you will decrease your administrative costs and burdens as well.  Less letters and notices need to be drafted and mailed out, fewer clients need to be spoken with to determine their plans, ......
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How to Rent Apartments without Selling the Specials

How to Rent Apartments without Selling the Specials
While some property managers feel that the only real solution to vacancy is to offer move-in specials and other types of deals that basically give the apartment away, using smarter strategies to increase and maintain high occupancy rates make leasing more profitable while attracting a higher caliber of potential renters. Apartment specials have become an almost no-brainer, and that’s precisely the problem. While, it’s possible to attract a long-term resident using such a marketing strategy, it’s more likely that the person who takes advantage of the offer will only take advantage of you, moving in to enjoy the short term savings, but moving out when it’s time to pay out some real money. Of course, there’s the leasing terms which are written in the contract and are supposed to grant protection to the property owner against such dastardly dealings by renters, but it doesn’t always work out that way, and litigation can be expensive. The best solution is to simply avoid entering such a situation in the first place. Continue reading to see how it’s done. 1. Invest in the Apartment Instead of Lowering Move-In Costs The best solution to vacancy is to position the apartment to be one that’s in high demand. This is basic 101 in the real estate market and it works just as well for buying and selling houses as it does for leasing apartments. Sure, not much can be done about location when the property is one you already own. But the secret isn’t in the address, it’s in ......
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