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Upgrading Amenities for a Modern Apartment Experience

Upgrading Amenities for a Modern Apartment Experience
Leasing has become more competitive than ever, and apartment operators have been rethinking the types of amenities they’re offering. Residents, like operators, have new apartment needs. With a greater number of residents working from home, there is increasing demand for high-speed internet and community-wide WiFi. High-speed internet and community WiFi is very important to residents and it powers other highly desired amenities, like co-working spaces and interactive fitness programs. Ubiquitous WiFi provides seamless connectivity throughout the entire apartment community, from common spaces to inside individual homes. Residents have constant access and reliable coverage and the service eliminates “dead zones” in certain areas of the community. Community-wide WiFi has become an essential part of enhancing the resident experience. Here are three considerations as to why operators need to make this a priority amenity:   WiFi for WorkCommunity-wide WiFi and faster internet service have become a necessity for modern renters, especially if they work from home. Many companies are continuing to support remote work or at least implement a hybrid work schedule. There is also a growing gig economy and increasing number of U.S. workers shifting to independent contract work. These residents will typically work from home or in a business center. Operators have started to switch gears to cater to these residents by offering more co-working space or offering two-bedroom apartments as one-bedrooms with an office.  High-speed internet and WiFi mean a lot to residents and typically factor into their search for an apartment home. A 2020 survey by the National Multifamily Housing Counc......
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Community-Wide Connectivity Powering Post-Modern Tech Stacks

Community-Wide Connectivity Powering Post-Modern Tech Stacks
A new era of apartment leasing and living is upon us. From self-service leasing and smart home technology to the industry-wide adoption of PropTech, technology is empowering residents, onsite teams and operators alike while creating operational efficiencies.  While these technology features and solutions can really take apartment communities to the next level, a lot of these tools need a robust internet foundation to run smoothly. Apartment communities probably have WiFi, but it’s typically isolated to certain parts of the building, whether it’s the leasing office or designated common area spaces. Unfortunately, a lot of smart home technology isn’t confined to these spaces and is present throughout the community. Here are some technologies that could be optimized with community-wide WiFi to run smoothly and the benefits for operators: PropTechThe majority of apartment tours used to be standard agent-led tours. The emergence of nontraditional tours, such as self-guided, virtual and video tours, has changed the technology needs for apartment communities. The industry has made it clear these various tour options are here to stay. Self-guided tours also integrate other types of proptech into the overall experience, like wayfinding technology, interactive maps, virtual viewing, access control, ID verification and chat functionality with leasing agents. Self-guided tour and access control technologies have become a foundational component of running agentless tours. Seamless connectivity can help power proptech and self-guided tours to work in all areas of the community. Otherwise the prospect will find themselves offline and in need of assistance. This causes issues for both the prosp......
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Show Me The Money! 4 Ways Fiber-Backed WiFi for Apartments Will Create Internet Income

Show Me The Money! 4 Ways Fiber-Backed WiFi for Apartments Will Create Internet Income
Internet revenue is fast becoming the new ancillary income for multifamily apartment owners. Many apartment owners have known for years that Internet is one of; if not the most important amenities prospective residents are looking for. What may not have been so intuitive is how many Internet choices are available to property owners that were not in the market place until now. Additionally, they may not realize all the new business opportunities that are now available by maximizing the “Internet Real Estate” they own. What’s the Current Market Place Like? Up to this point it has been common place to allow the “Big-Box Internet” companies to provide antiquated infrastructure and services to residents. In some cases the property owners are even incentivized to “push” or market the services for financial gain. Although this model has been the norm for years in the multifamily industry, it has fundamentally disregarded huge advances in technology, namely ones dealing with Internet delivery. Compounding this issue are the huge amounts of profit left on the table by property owners. The current model enables monopolistic “Big Box Internet” providers to offer inferior services while making a majority of the revenue from YOUR residents. Unfortunately, there are no good reasons for this mentality to change. They will go on offering inferior residential services for astronomical prices mainly because it makes financial sense FOR THEM.  Think about it…Why cannibalize your billion dollar infrastructure with upgrades, when there is really no push-back from the marketplace to do so?  When you think about it this......
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