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Taking Care of Your Investors

Taking Care of Your Investors
A top-notch investor relations program is critical when foraying into multifamily investments. And when doing so, one might want to prioritize customer service as well as sound investment opportunities. Unfortunately, it's not completely unheard of for some multifamily firms to treat their investors as if they are fortunate to simply be along for the ride. They will provide investors with the required reporting, but not much else. When I think about what investor relations should look like, I think back to the pizza shop my father owned and ran while I was growing up. He never took a customer for granted. He realized they always had a choice in where to spend their money and so he made it a point to offer more than just a meal. He provided a warm, engaging customer service experience that left his patrons knowing they had been listened to and appreciated. This created a steady stream of return customers and positive word of mouth.  Obviously, today's investors want strong risk-adjusted returns. But they are after more than that, too. They want consistent and clear information from you. They want to know they can talk with someone at the company on short notice and that their voice will be heard. With that in mind, here are some general recommendations for good investor relations. Communicate clearly and often. Investors want and deserve more than the required reporting. Provide regular updates on the performance of the assets they're invested in. At Ashcroft Capital, for example, our investors receive......
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Creating Value in Today's Value-Add Properties

Creating Value in Today's Value-Add Properties
It's the goal of many multifamily owners and investors: Buy an apartment community in need of upgrading, perform the needed renovations, boost rents accordingly and drive impressive returns. But just because apartment companies frequently undertake value-add projects, it doesn't mean success in these endeavors is easy. On the contrary, a value-add community that attracts residents and produces the targeted returns is the end product of an almost never-ending amount of diligent research and careful strategic planning.  Below are some of my general tips for success in the value-add arena. Dig into submarket data. This may seem obvious, but it's such a critical step that it merits placement here. A successful value-add project depends on a submarket that can support the rents and the investment returns you're seeking. Once you know what metro you're looking to invest in, thoroughly research the area's submarkets to pinpoint where your best investment opportunity may be. What are the submarkets where the population is increasing, employment opportunities are growing and rents are rising? Be prepared to go through all the data sources you need to make this vital, fundamental determination. Visit a property you're considering buying. Statistics, spreadsheets and databases are of course indispensable when evaluating a value-add opportunity. But don't ever underestimate the value of setting foot on a property and seeing it in person. As the great and wise Yogi Berra once said, "You can observe a lot by just watching."On a personal note, I was recently tempted – because of an extremely hectic s......
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Multifamily Building Entry System Choice Affects Investor ROI

Multifamily Building Entry System Choice Affects Investor ROI
A high return on investment is largely sought after in the multifamily housing industry. Investors often flock to opportunities where the numbers show best returns over time. With the growing need for housing throughout North America, why not choose an investment venture in the multifamily industry? It certainly has its ROI benefits and almost always delivers when projects are planned and completed properly. Yet surprisingly, one of the less obvious and overlooked areas that really helps drive a higher return on investment in the multifamily industry is the building entry system that is chosen, and here’s why: Tenants pay more for video enabled building entry system It’s true. Tenants will actually anticipate and accept a higher monthly rent or mortgage payment when given the security and use of a more valuable building entry system. Consider the choice of video intercom with keyless entry versus apartment intercom with key entry (voice only). Even tenants can easily determine a system’s general cost and overall value when it comes to choosing a residence. With video entry, tenants can keylessly enter their building using key fob, card access or code access methods and grant guests access from the comfort of their living room. Security is also enhanced with the ability to visually identity visitors through a video monitor and avoid the accidental allowance of a burglar. Voice only intercoms have security loopholes that can easily be breached by the cunning criminal, therefore devaluing the building’s access control and security as a whole. In regards to actual ......
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