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Hyper Targeted Renewal Incentive?

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I have never seen anything like this before - Customizing your renewal incentive specifically to the needs of that particular resident!  I can't imagine it would be practical for widespread use, but I thought you all would get a kick out of it.

Apparently the property manager has realized that the resident has a LEGO obsession!  What a great renewal letter.

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Source: "My landlord knows me too well..."

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