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5 Ways to Use LinkedIn to Find New Employees (for FREE!)


Are you struggling these days to find qualified team members? You’re not alone! Many industry professionals have expressed the difficulties they’re having finding new hires. While we can boost our marketing efforts and throw more of the budget at trying to spread the word about the roles we have available, there is one resource we can use that is not only efficient, but FREE: LinkedIn. In this #ThirstyThursday episode, I share 5 ways that you can use LinkedIn to reach qualified industry professionals looking for a new company to join and get those crucial positions on your team filled! Comment and like if you want more tips like these!

 

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5 Things NOT to Do On LinkedIn

5 Things NOT to Do On LinkedIn
LinkedIn is a great networking tool, whether you’re searching for a new job or just looking for a way to connect with other multifamily professionals. Want to be successful on LinkedIn? Here are five things NOT to do. Forget to Include a Profile Image According to Digital Marketing Ramblings, your LinkedIn profile is 11 times more likely to be viewed if you include a photo. Why? Because people want to connect with other people. And if you ask me, this guy doesn’t look like a real person. If I got a connection request from him, I’d probably ignore it because it might be a fake account or a spammer. Bottom line? Include a photo on your profile. Which leads me to my next “don’t”… Choose the Wrong Profile Image LinkedIn is a professional networking site. So, it should go without saying that the photo you choose for your profile should be professional. That means no photos of you and your husband at your wedding, no photos of your new puppy, and no photo of you sipping a margarita on the beach in your swimsuit. Save those photos for Facebook and stick to a professional head shot on LinkedIn. Fail to Proofread Your Profile We’re all human and mistakes happen, but a typo on your LinkedIn profile can reflect poorly on you as a professional. Proofread your profile. Then, proofread it again. Get a fresh set of eyes by asking a family member or friend to take a look at your profile, too. Neglect t......
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4 Ways to Recruit the Best Candidates Online

4 Ways to Recruit the Best Candidates Online
The days of recruiting and newspapers and print ads have largely passed—today, if you aren’t recruiting online you aren’t getting the best candidates. Recruiting online successfully takes a careful strategy: you have to know where to post and what to post in order to attract talent.   1. Use Your Website Most employers have job listings on their websites, but usually they are buried and difficult to navigate. You website is one of the first places a job seeker will look, so maintaining up-to-date job openings and an easy way to apply is crucial. What’s more, if a job seeker is coming to your website to apply for a position then it means that they are interested in working with you specifically—if  not, they wouldn’t have taken the time to seek you out—and having specific apartment job openings on your website is the best way to connect with candidates who are going out of their way to find you.  2. Check Candidates out Online Most candidates are online in one form or another, and checking out their profiles can give you some insight. Looking up a candidate can tip the scale if you are wondering whether to call someone for an interview or make them a hiring offer. LinkedIn is probably the best place to start checking out a candidate’s credentials– this is where they should list all of their work experience in one place.  3. Use Social Media The use of social media as a recruiting tool is growing, and if there are any ......
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Using Social Media to Find a Job

Using Social Media to Find a Job
Social media outlets today are used by a majority of apartment properties, and as such can be a powerful tool when searching for a job in the apartment industry.   These 5 tips will help you make the most of your online presence in order to land the job you’ve got your eye on: 1. Be Deliberate about What You Put Online Checking candidates’ online profiles is becoming a routine part of the hiring process, and consequentially you must be purposeful about what you upload. Unprofessional material on your profile can hurt your reputation with potential employers, while industry-related posts or information will make you positively stand out. 2. Use Social Media to Hunt for Jobs Many companies or properties within the apartment industry will post job openings online, so keep an eye out for these on social media outlets. Doing a quick search on Facebook or Twitter could also bring up jobs that you wouldn’t be able to find elsewhere. On Twitter, try searching by hashtags such as #tweetmyjobs, which has been used in over a million tweets that list job openings. 3. Add to Online Conversations Meaningfully Once you have online profiles, join in industry conversations and interactions in a way that is significant, and employers may take notice. Another way to contribute meaningfully online is to create your own website or blog and then link to it on your social media. Creating your own materials to showcase your talents online can set you apart as a leader in the indus......
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Top 5 LinkedIn Tips for Multifamily Professionals

Top 5 LinkedIn Tips for Multifamily Professionals
With over 259 million members and counting, LinkedIn is the world’s largest professional network on the Internet.  If you’re not already using the site, it’s never too late to get started! Having a professional online profile is beneficial not only to you as an individual, but also to the reputation of your company. LinkedIn offers many features that can enhance your professional life, in and out of the office. Here are a few tips to get you started:   1. Complete Your Profile. Before you can even consider creating a company page for your business, you must create an account as an individual. LinkedIn provides great tips and tools for completing your profile, from adding a short biography to your work history and educational background, and many things in between. You also have the option to add a profile image, but be sure it’s a professional one! One of the newest features of LinkedIn is the ability to add rich media to your profile – this is a great tool for adding reports, presentations, articles, videos, and other projects you’ve worked on. Not only does this offer you the ability to showcase your individual talents, but it extends the life of branded content that you’ve created for your company.   2. Connect. Now that you’ve established a presence on LinkedIn, it’s time to connect with colleagues and peers. This is a great way to network and build relationships with others in the industry, and can even open up doors for employee recruitment, leasing opportunities, public relations/news generation, events and other opportuniti......
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The Fundamentals of Direct Marketing Are the Same, Only the Tools Have Changed

By Linda Day Harrison, theBrokerList, Chicago, IL The other day a property manager asked me how one can make money for their company and building, using Twitter, Facebook, LinkedIN or any other online network. It was a great question. I believe so many property managers, leasing agents and real estate professionals are confused about how these tools can be used. Networking sites are just that: tools. For example, just because you use Twitter, you will not make money. Twitter is a vehicle to carry a message with the potential for your message to be read by many more people without paper, postage or labor to stuff an envelope. So if you want to get the word out about a property you are leasing for instance, the goal is to touch as many people with your message as possible. How do you do that? Well if you are a leasing agent there are companies with many employees in a given market that you want to do outreach to. It is very difficult and time consuming to create email lists of those contacts and maintain current emails. Those businesses have employees who want to live as close to work as possible. By reaching those businesses, you have a very good chance that the employees at the company also follow their own company on Twitter, Facebook or LinkedIN. By sharing your information through their stream of influence, you are touching a wider audience. Yes, you have touched the company, but they touch many more......
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