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The Ultimate Luxury Apartment Marketing Guide

Luxury Apartment MarketingThe national apartment market is predicted to grow by over 450,000 units in 2019. According to Fannie Mae's Director of Economics & Multifamily Research, this will be one of the largest supply increases in the past decade. Most of this growth will be concentrated in ten metros, and as many of you have might guessed, most of this new supply will be for luxury Class A units. (Multifamily Executive) The industry trend towards new luxury development has been going on for years. In 2012, only half of all new apartment builds were considered high-end. In 2017, 79% of all new multifamily construction were luxury builds (Yardi Matrix).  A recent Bloomberg article aptly described the situation, “Tenants are gaining the upper hand in urban centers across the U.S. as new amenity-rich apartment buildings, constructed in response to big rent gains in previous years, are forced to fight for customers.”  Luxury communities are competing against more properties than ever for a small, high end portion of the rental market. If you're in charge of marketing a luxury community, you might be feeling the affects of this increase in supply. Now more than ever, luxury communities need to take a strategic approach to their marketing efforts. In this guide I share some of the strategies, observations, and advice I picked up working at a multifamily marketing agency with a track record of helping luxury communities sustain and grow occupancy rates in competitive markets. Understanding Your Place in the Luxury Apartment Market Understanding the market surrounding your......
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Low End vs Luxury Real Estate: Which is a Better Investment?

Low End vs Luxury Real Estate: Which is a Better Investment?
And now for the big question in many realtors’ minds- where do you stand to make more money- low end or luxury real estate? Typically, low end real estate requires low capital, making it particularly attractive to startups and small time investors. Luxury real estate on the other hand, is only a reserve for big firms with sufficient capital to spend in prime residential and commercial zones. Lately however, even the big firms are looking into the possibility of investing in low end real estate to capitalize on the rather expansive lower middle class market. So, What Exactly Is Low End Real Estate? As we’ve specified, low end real estate mainly targets the lower-middle class market. That alone excludes bombed-out slums, which obviously do not make sense from an investor’s standpoint. This type of real estate therefore, essentially refers to standard starter homes, which are located in second class neighborhoods- not that great, but good and acceptable. Why Low End Real Estate Investment May Make Sense In the US, a bulk of these types of low end houses go for $3000 to $25000, thereby, favoring owner financing and hard cash buyers. As a matter of fact, a significant number of buyers easily secure owner financing, which translates to steady cash-flow for sellers. Low end real estate also wins when it comes to distress auction (foreclosure, tax) sales. According to astudy conducted by RealtyTrac, 12.7% of all home sales in the third quarter of 2014 came from distresses sales and short sales. With a med......
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The 10 Most Luxurious Student Housing Communities in North America

The 10 Most Luxurious Student Housing Communities in North America
Over the past decade, we've witnessed the trend of luxury student housing and its exponential growth. Virtually every major college and university town is now home to at least one purpose-built, luxury-laden student housing community. Here’s a look at some of the most luxurious student housing properties in North America.    The Hub at Tuscon - Tuscon, AZ Talk about luxury! This fully furnished student housing facility has everything from a sparkling rooftop infinity edge pool to a 22-Foot LED Outdoor TV Screen amongst the comfort of hammocks. Not only does it have a variety of great amenities and is in a convenient location, it has all the security features most parents could ever ask for. A student’s paradise and a parent’s dream!   The Lorenzo, Los Angeles, CA The Lorenzo is a brand new, jaw-dropping student housing Renaissance. It exhibits a Dancing Water Bellagio Style Interactive Fountain, a spa with steam showers and high intensity tanning domes. It has a spectacular balance between social activities and creative study accommodations. It accommodates commuting needs until wee hours of the morning.   Micro Boutique Living, NSMicro Boutique Living takes a unique, creative approach to luxury student housing. They offer minimal, yet highly functional, suites with cutting-edge designs. The suites have gorgeous kitchens, chic bathrooms with massage showers, queen beds with plush pillow-top mattresses, as well as floor-to-ceiling wardrobes and shelving units. Micro Boutique Living accommodates any desired length of stay from a few days to year round. These fully furnished suites are hidde......
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