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This Nitro Coffee Better Be Good!

This Nitro Coffee Better Be Good!
Have you heard of nitro brew iced coffee? Apparently it’s a “thing” right now, which has taken the coffee world by storm. What is nitro brew coffee? It’s basically a cold-brewed coffee, infused with nitrogen bubbles, and poured “on tap” like beer.  I discovered nitro brew randomly on a day when I really wanted an iced coffee while waiting for my flight. Unfortunately the barista told me they were out of regular iced coffee, but had their “Nitro Brew” available. I had no idea what nitro brew meant, but if it meant iced coffee, I was in. I was a little taken aback because the nitro brew cost more than regular iced coffee and I am normally pretty frugal (cheap) with coffee. When I received my order the cup looked even smaller than I expected and I started to feel that this was going to be a gigantic rip-off. You know, “nitro brew” being fancy marketing speak that justifies the added expense over regular iced coffee. But when I took my first sip I was pleasantly surprised. It was very good. It had a smooth texture and was not as acidic as most coffees. I really enjoyed it. A few days later I visited another coffee shop that had nitro brew coffee, so I ordered it again (still feeling the pain of the greater expense!) and it was, again, very good. Higher Expectations When the price is higher the demand is higher and you need to deliver. All of the fancy marketing buzz words don’t matter ......
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The Ultimate Luxury Apartment Marketing Guide

Luxury Apartment MarketingThe national apartment market is predicted to grow by over 450,000 units in 2019. According to Fannie Mae's Director of Economics & Multifamily Research, this will be one of the largest supply increases in the past decade. Most of this growth will be concentrated in ten metros, and as many of you have might guessed, most of this new supply will be for luxury Class A units. (Multifamily Executive) The industry trend towards new luxury development has been going on for years. In 2012, only half of all new apartment builds were considered high-end. In 2017, 79% of all new multifamily construction were luxury builds (Yardi Matrix).  A recent Bloomberg article aptly described the situation, “Tenants are gaining the upper hand in urban centers across the U.S. as new amenity-rich apartment buildings, constructed in response to big rent gains in previous years, are forced to fight for customers.”  Luxury communities are competing against more properties than ever for a small, high end portion of the rental market. If you're in charge of marketing a luxury community, you might be feeling the affects of this increase in supply. Now more than ever, luxury communities need to take a strategic approach to their marketing efforts. In this guide I share some of the strategies, observations, and advice I picked up working at a multifamily marketing agency with a track record of helping luxury communities sustain and grow occupancy rates in competitive markets. Understanding Your Place in the Luxury Apartment Market Understanding the market surrounding your......
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Dear Gabby: All-inclusive living

Dear Gabby: All-inclusive living
Dear Gabby,  I’ve been hearing more and more about this “All-Inclusive Living” trend as of late. All I can think about when I hear the words “all-inclusive” is a resort where people are lazy, being waited on hand and foot without paying extra. I’m sure there is something more to it since it is becoming more popular but can you explain?   -#ALoyalOfficeFan _________________________________________________________________________ Dear #ALoyalOfficeFan,   Gabby here! And I am going to help you understand all of the details to the new “All-Inclusive Living” trend! It’s less about being lazy and more about residents being busy. They want convenience built into their lives by having everything they need included in their multifamily community.  It’s becoming more and more common for American workers to work long hours. A lot of companies have meals, coffee, nap rooms, employee outings all provided at workplaces such as Google, Yelp, and more! People with this lifestyle are used to having everything in one place and want those conveniences to continue once they come home.  Work life balance is always important when it comes to looking for jobs but what if that balance is becoming more about making work feel like home and home feeling like a hotel. “All Inclusive Living” helps make this balance possible.   Okay, so are some examples of what could be included in “All Inclusive Living”?   Fully Furnished Apartment This one isn’t a new option but space-saving transformable furniture is. With this new furniture, residents can have smaller rooms or even just one small space ......
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