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This Nitro Coffee Better Be Good!

This Nitro Coffee Better Be Good!
Have you heard of nitro brew iced coffee? Apparently it’s a “thing” right now, which has taken the coffee world by storm. What is nitro brew coffee? It’s basically a cold-brewed coffee, infused with nitrogen bubbles, and poured “on tap” like beer.  I discovered nitro brew randomly on a day when I really wanted an iced coffee while waiting for my flight. Unfortunately the barista told me they were out of regular iced coffee, but had their “Nitro Brew” available. I had no idea what nitro brew meant, but if it meant iced coffee, I was in. I was a little taken aback because the nitro brew cost more than regular iced coffee and I am normally pretty frugal (cheap) with coffee. When I received my order the cup looked even smaller than I expected and I started to feel that this was going to be a gigantic rip-off. You know, “nitro brew” being fancy marketing speak that justifies the added expense over regular iced coffee. But when I took my first sip I was pleasantly surprised. It was very good. It had a smooth texture and was not as acidic as most coffees. I really enjoyed it. A few days later I visited another coffee shop that had nitro brew coffee, so I ordered it again (still feeling the pain of the greater expense!) and it was, again, very good. Higher Expectations When the price is higher the demand is higher and you need to deliver. All of the fancy marketing buzz words don’t matter ......
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The Ultimate Luxury Apartment Marketing Guide

Luxury Apartment MarketingThe national apartment market is predicted to grow by over 450,000 units in 2019. According to Fannie Mae's Director of Economics & Multifamily Research, this will be one of the largest supply increases in the past decade. Most of this growth will be concentrated in ten metros, and as many of you have might guessed, most of this new supply will be for luxury Class A units. (Multifamily Executive) The industry trend towards new luxury development has been going on for years. In 2012, only half of all new apartment builds were considered high-end. In 2017, 79% of all new multifamily construction were luxury builds (Yardi Matrix).  A recent Bloomberg article aptly described the situation, “Tenants are gaining the upper hand in urban centers across the U.S. as new amenity-rich apartment buildings, constructed in response to big rent gains in previous years, are forced to fight for customers.”  Luxury communities are competing against more properties than ever for a small, high end portion of the rental market. If you're in charge of marketing a luxury community, you might be feeling the affects of this increase in supply. Now more than ever, luxury communities need to take a strategic approach to their marketing efforts. In this guide I share some of the strategies, observations, and advice I picked up working at a multifamily marketing agency with a track record of helping luxury communities sustain and grow occupancy rates in competitive markets. Understanding Your Place in the Luxury Apartment Market Understanding the market surrounding your......
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Middle-Market Student Housing - Relatively Untapped

Middle-Market Student Housing - Relatively Untapped
A quick Google search of student housing news is bound to reveal hundreds of results discussing the amenity-laden luxury student housing that looks more like a vacation resort than student accommodations. On the other hand, trying to find news about other less luxurious forms of student housing is nearly impossible.   No one seems interested in hearing about an average student housing building that has the basics – not a lazy river, lavish fitness facility and infinity pools. Perhaps this lack of interest is why there isn’t a lot of investment in middle-market student housing, which is ripe with opportunity and a highly sought-after type of student accommodation.   While some may assume that luxury student housing is the more profitable sector, in many cases, middle-market student housing has better rental growth and lower vacancy rates. In 2015, Axiometrics found that the rental rate of a student bed grew by 2.2% on average, totaling $617/month. Compare this to older properties built in 1998 where rental rates increased by 4.3% to $542/month and buildings constructed in 2002 with a growth of 4.3% to $491/month.   Axiometrics also identified another subsector that can fall into the category of middle-market student housing – student-competitive properties – which are “…conventional properties that lease by-the-unit, but are located within three miles of a university. These properties aren’t necessarily cheaper, though, as Axiometrics found on average they cost $300 more a month on a per-bed basis for off-campus housing, but this varies from region to region. In some areas, student-competitive properties are priced well beneath purpose-built student housi......
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