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Student Housing - The End of Marketing to Millennials & the Rise of Gen Z

The term millennial doesn’t have a clear-cut definition but is ever-present when it comes to apartment marketing. Commonly, millennial is often used as a catch-all phrase referring to nearly any young renter that falls beneath the age of 30. But what is the actual period when millennials were born? Chances are, if you were to try to pin down the exact time frame for the millennial generation, you’d encounter some conflicting answers. ·     Born between 1977 to 1994 – Metlife ·     Born between 1980 to 2000 – Time Magazine ·     Born between 1982 to 2004 – Demographers William Straus and Neil Howe ·     Born between 1983 to 2000 – US Public Interest Research Group By and large, the consensus is that the last millennials were born around the year 2000, which would currently make the youngest millennials 17 years old; which is around the age most students graduate from high school and go off to college or university. This group is what we classify as the last millennial class. The proactive student-housing marketer knows that this is the end of the road for marketing to the millennial generation - but what’s next? Move aside Millennials – get ready for Generation Z. While the last class of millennials could potentially still have another 4 to 5 years in student housing, the focus will largely be shifted to Generation Z now. Much like the millennial generation, there isn’t a defined date range for Gen Z; but most often quoted as between 2001 to 2015. Using this timeframe would mean the eldest group of Gen Z would be heading off to college or university in the n......
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Boost Tech Savvy to Improve Marketing to Millennials

Boost Tech Savvy to Improve Marketing to Millennials
Smart marketing involves a hefty investment in reaching millennials, an audience that includes 75.3 million people (Pew Research). It’s a target market that has a technology focus and understands marketing, creating a need for property owners to improve their marketing game plan. Millennials were born in the last quarter of the 20th Century. They grew up in the age of rapidly-advancing technology, financial prosperity, immediate gratification, and multi-culturalism. To reach them, a multifamily property owner or manager must develop the following: Web design and wi-fi: Responsive design is a must for your property’s web site. It must be interactive and straightforward, and your property needs to offer wi-fi. These are the first areas to invest capital if you haven’t done it, because if you skimp on the tech, you lose this audience completely.  Great content: Social media and blogging aren’t four-letter words. Millennials want to know that you’ll maintain open lines of communication as a property manager, and the best way to establish your own voice is through usable content. Write it in a conversational tone that conveys that you care, and share information on topics such as community events, holiday hours, local attractions, property amenities and improvements, and local news updates. You could even delve into space-saving tips for apartment living. Whatever topics you choose, customize them for your residents. Inbound marketing: Millennials put their trust in those who provide honest and practical expert knowledge (see the first two tips). A recent HubSpot article revealed that “outbound marketing methods, like magazine ad......
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