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Meet Renter Demand, Put Mobile First

The average time spent browsing on a smartphone per month in the US is 87 hours, compared with 34 hours on desktop, and more than 70 percent of total digital minutes are spent on mobile devices. Additionally, Google reports that more than half of its search queries globally occur on mobile devices.   If that isn’t enough to convince you to put mobile first in your marketing activities, nothing is. While mobile plays a significant role in multifamily business today, that pales in comparison to its role in the lives of renters. Despite this, few property managers offer mobile apps to residents so they can pay their rent, let alone run mobile-based marketing campaigns that drive leads and leases.   The good news is that making your mark on mobile isn’t as daunting as it seems. There are three primary ways you can make mobile work for you to improve prospect and resident engagement:   1. Optimize your community websites for mobile. Google announced in 2016 that it would index sites based on their mobile versions. Optimizing for mobile can be as simple as moving the site to a platform that includes responsive web design on all websites.   Several multifamily software vendors, along with most content management platforms, offer automated responsive web design that makes it easy for you to get up and running. Custom systems may require more time and effort on your part to set up, though the ROI could make the process worthwhile.   2. Create a per......
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The Mobile Checkbook for Tech Savvy Renters

The Mobile Checkbook for Tech Savvy Renters

Paying bills, particularly rent, has evolved tremendously over the past few years. And depending on if your renter prefers a digital or paper process, the way they pay can be vastly different. Let’s take a look: Scene 1: A stack of bills that came in the mail, a kitchen table, a checkbook, a book of stamps. Your resident sits at their kitchen table with a checkbook, a roll of stamps and a stack of bills. He/she writes checks, inserts coupons and checks into envelopes, puts stamps on the envelopes and walks to mailbox. Bills are paid, but only in the resident’s mind. For the property manager, rent isn’t actually paid until several days later when the check arrives and it is deposited in the bank. Scene 2: Your resident is at Happy Hour with friends getting ready for a night out. Beers and apps are just being served when someone mentions that tomorrow is the first of the month. Renter grabs their smart phone and follows a few prompts. Just like that, rent is paid they go back to the conversation. The difference is more than generational. The technological advancements that allow us to essentially carry a fully functional computer in our pocket has revolutionized – and simplified – so many aspects of our life and mobile bill payment is just another example. How do you ensure that you are riding this wave of technology and convenience? By having a robust mobile payment option. The advantages to you, the Property Manager, ar......
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