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Meet Renter Demand, Put Mobile First

The average time spent browsing on a smartphone per month in the US is 87 hours, compared with 34 hours on desktop, and more than 70 percent of total digital minutes are spent on mobile devices. Additionally, Google reports that more than half of its search queries globally occur on mobile devices.   If that isn’t enough to convince you to put mobile first in your marketing activities, nothing is. While mobile plays a significant role in multifamily business today, that pales in comparison to its role in the lives of renters. Despite this, few property managers offer mobile apps to residents so they can pay their rent, let alone run mobile-based marketing campaigns that drive leads and leases.   The good news is that making your mark on mobile isn’t as daunting as it seems. There are three primary ways you can make mobile work for you to improve prospect and resident engagement:   1. Optimize your community websites for mobile. Google announced in 2016 that it would index sites based on their mobile versions. Optimizing for mobile can be as simple as moving the site to a platform that includes responsive web design on all websites.   Several multifamily software vendors, along with most content management platforms, offer automated responsive web design that makes it easy for you to get up and running. Custom systems may require more time and effort on your part to set up, though the ROI could make the process worthwhile.   2. Create a per......
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How Important Is Your Community's Mobile Website?

How Important Is Your Community's Mobile Website?
It’s so important that without a mobile-friendly site, your Google search rankings could take a hit. Oh, and if you don’t have a mobile site, be ready to watch about 30 - 40% of your traffic go to a competitor who does. In fact, more than half of the traffic to Zillow’s and Trulia’s networks come from mobile devices! So what makes a mobile site “friendly”? Responsive design - Offer a seamless, custom experience that adapts to the device the consumer is using. The key is to make it easy for them to get the information they want and take the next step (like contacting you)...and having to “pinch and zoom” or fill out lots of forms won’t cut it. Google found that 61% of users who didn’t find what they were looking for right away on a mobile site quickly moved on to another site. Click-to-call options - One smart way to make the next step easier to take is adding a click-to-call button on your search results and mobile site. Google says 70% of mobile searchers have used the option. (You can make phone numbers “clickable” on your mobile site by adding code like "[a href="tel:+18005559999"] Call us 1-800-555-9999 [/a]". Just make sure to use angled brackets in place of the brackets I used here.) Tap-to-text buttons - This text contact option may be even more convenient for some prospects (even current residents) who can’t talk at the moment...or don’t want to. Admit it, calling a business is rarely high on your list of favori......
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