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5 Steps to Improve Parking in Your Apartment Community 

5 Steps to Improve Parking in Your Apartment Community 
Remember the summer of 2020? When the pandemic was at its peak (or so we thought) and we were desperate for face-to-face quality time with our loved ones? Although social distancing was encouraged, our communities noticed an increase in apartment guest parking. In fact, unauthorized guest parking has been on the rise since the pandemic began.    Maybe a couple decided to move in together, or a university-aged student crashed with mom and dad. Perhaps a renter was subletting or allowing a friend to sleep on their couch. Let’s not forget the possibility that people may have been illegally crashing in empty apartments.   While discussing parking problems, Strong Towns reminds us of the basic fact that parking is complicated. And according to the National Apartment Association, decreasing ratios mean fewer spaces available for residents, more unauthorized guests within our apartment communities, plus additional parking management for staff.    All of these evolving trends have produced both positive and negative byproducts:  Security. You don’t know who is in your community, and where they are staying. Crime. A greater number of unauthorized guests on your property is related to an increase in crime. Revenue. Unauthorized guests may be a source of lost revenue. Abuse. A lack of a solid parking policy encourages further parking abuse.   But here’s the reality: managing your apartment parking is inconvenient and time consuming for your onsite staff team. If you’re ready to track your parking offenders and prevent future unregistered guests, it’s time to revamp your apartment......
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2020’s Impact on Multifamily Housing

  It’s safe to say that 2020 has been a roller coaster ride. This year has drastically impacted businesses across industries, including all sectors of real estate.  Though multifamily housing is no stranger to change, it is rare to see change at the accelerated rate we’ve experienced during 2020. In response to COVID-19, multifamily property managers, owners, and developers have had to adapt to social distancing, health concerns, and a demand for safer, contactless experiences. Here’s an overview of how 2020 has changed multifamily housing and what you can do to adapt to the circumstances, retain residents, and continue signing top-dollar leases.   Once amenities, now necessities Up until 2020, multifamily buildings set themselves apart from the competition with amenities. Once reliant on high-touch amenities — like 24/7 concierge and house cleaning services — multifamily housing eventually shifted to high-tech amenities. These amenities capitalized on technological advances and focused on adding convenience to residents’ daily lives. Now, in 2020, residents prioritize safety over convenience.    As COVID-19 remains a public safety threat, renters are more concerned with: How to avoid touching high-risk surfaces Who is entering their building How communal spaces are shared   Real estate professionals must step up and make an effort to adapt to residents’ shifting demands. This effort starts with adopting property technology (proptech) solutions to boost resident safety.   Using proptech to create safer buildings Technology has the power to keep your building secure and give residents the peace of mind they deserve. Property managers, owners, and developer......
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Multifamily Tours Best Practices - Keeping Staff, Residents, and Prospects Safe

Touring is an essential part of the leasing process for every arena of real estate, but it’s especially vital for multifamily.    Since multifamily properties are a community of units and residents, the property’s ultimate success lies not in one lead-to-closing conversion, but in many conversions to keep vacancy low. Because of this, tours and property showings play an essential role in a healthy multifamily asset’s toolbox. When the tours stop, the sales funnel goes stagnant. Conducting tours is a requirement for filling vacancies and actualizing the asset’s full ROI potentials.    However, the current global climate is putting a halt on traditional touring protocols and forcing industry professionals to find new alternatives that better align with the times.    COVID-19, social distancing, and stay-at-home orders are sparking widespread concerns for the health and safety of the leasing staff, residents, and prospective residents. Needless to say, conducting tours is now a challenge… and one that needs to be conquered immediately if multifamily professionals want to keep up their momentum.  Overcoming the Obstacles Fortunately, it is possible for multifamily property managers to conduct tours safely while accommodating all of society’s ‘new normals’.  By combining cutting-edge technologies with strategic best-practices, you’ll be able to conduct tours with confidence and provide an extraordinary customer experience for prospective residents.  Explore Modern Touring Options Optimize your multifamily tour procedures according to the moment with these 4 creative ideas:    Pre-Made Video Tours Being exactly what the name suggests, this tour option allows multifamily managers to compile a ready-made vide......
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How Multifamily Apartments can Collect Free Tenant Leads Overnight

How Multifamily Apartments can Collect Free Tenant Leads Overnight
I would like to share the simple method that I used to create a free lead generating "machine" for a very small property (24 units) that I manage. This tenant lead generation method may not work for every property, and it certainly isn't a novel idea, but it works nicely for this facility located in a small village with only a 1,066 population (2013 census). Apartment buildings located in larger towns and cities may see even more responses in a shorter period of time with this lead collecting method! Create a Free Lead Generation Form First, create a simple lead generation form using a free platform like Google Forms, JotForm or 123ContactForm. I chose to use Google Forms because it is free no matter how many leads are generated unlike the other two mentioned. The goal I set when creating the form was to add questions requesting enough details to pre-screen individuals before even calling them for an interview or showing. Curious what questions to ask? Here is the exact information that I chose to request from leads for the property that I manage. Just remember that every property is different and it’s important that your questions reflect your facility’s needs. Email, Name, Phone number, What is the best time of day for us to call you?, Present Address, Previous Address, Landlord Name & Number, Current Employer & Income, References, Criminal history, When are you looking to move in?, Reason for moving?, How many occupants & rooms needed. You may have mor......
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