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Ignite Your Apartment Communities SEO with These 9 Action Steps

Ignite Your Apartment Communities SEO with These 9 Action Steps
1) Focus on keywords that are semantically tied to apartments. These words include living, home, life, loft, residents, residences, residential, renovated and many more. This will help you avoid keyword stuffing in Google’s eyes and increase the quality of your content overall. 2) Make your content shareable with others in the Multifamily Industry through a Q and A blog. Find the most influential minds in the multifamily industry and have them share their story. Lots of times they will link back to you because the content mentions them. 3) Find sources of quality links over quantity of links. Great examples of quality links are from Apartment Associations, city specific websites like Austin360.com and always remember to link back to relevant communities in the same city too. 4) Double check your mobile or responsive website on all smart phones and tablets to ensure the user experience is easy to navigate and words or letters aren’t being cut off. 5) One of the most overlooked tactics and easiest to implement is your title tags. Make your title tag as relevant as possible. Don’t just target Apartments in City, ST because you want to make sure to add very specific descriptors. Examples include luxury, urban, eco-friendly, high-rise and other long tail search terms which may set you apart, while you try and rank for more competitive search terms like City Apartments. Also don’t forget about your h1, meta description and alt image tags too. 6) Besides having localized home page content of about 200-300 words, ......
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My Unique Transition From Automotive To Multifamily

My Unique Transition From Automotive To Multifamily
I’ve had a lot of diversity in my career, and I recently took the biggest step of faith to date. On Nov. 1, 2013, I left the automotive industry, where I knew everyone, to start over in the multifamily industry.   Ever switch schools as I child? I did, and I still remember the feeling of walking into a school for the first time, not knowing a soul. I thought this transition was going to be much like that, but was I ever wrong!  I couldn't be more impressed with the people I’ve met—everyone has been more than nice to me and some have helped me on a weekly basis. My first experience was attending the brainstorming conference 2 weeks into the job. The first day I walked into a large room full of tables and a lot of unfamiliar faces. I left that day with people I now call friends.   Besides the warm welcome, I wanted to share a few things I’ve noticed as a relative newcomer to the industry. While there are a lot of differences between the automotive and multifamily industries, I’ve been more surprised by the similarities I see:   Both apartment and car shoppers start their searches online and transition to the business location. Both shoppers prefer to see the apartment/car in person before finalizing the purchase, but they almost always have questions before visiting in person. Both industries have seen a dramatic increase in mobile shoppers. Both have shoppers driving from one location to another w......
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The Value of Public Relations in the Multifamily Industry

The Value of Public Relations in the Multifamily Industry
Contrary to popular belief, public relations (PR) means more than just press coverage and media interviews. There are several aspects of PR, from press releases, to internal communications, to reputation management, and many things in between. PR builds your brand’s visibility and fosters a positive perception. In the multifamily industry, there are a variety of reasons why PR is relevant to you. Here are a few instances where PR is valuable:     Market Launch. If you are in the process of building a new apartment community, having a focus on PR is extremely valuable for the development of your brand. You’ll need to put a launch strategy in place that includes communication efforts internally as well as externally. Pitch information about your new community to local newspapers and lifestyle magazines, and consider participating in events within your neighborhood to spread the word about your new apartment community. It’s always best to begin planning a PR strategy as soon as possible, in order to build anticipation and interest before you actually begin the lease-up.   Brand Awareness. Whether your community is newly constructed or well-established, you want people to know about it! It’s critical to stay at the top of people’s minds in order to build your community’s visibility in your local area. From participating in local events, to branded materials, to media coverage – it all plays a role in reinforcing the power of your presence. Scope out events or media opportunities where you’ll be able to showcase your community and draw the attention o......
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Renting an Apartment for Under a Grand: Where and What Your Money Can Buy

Renting an Apartment for Under a Grand: Where and What Your Money Can Buy

Multifamily professionals understand the impact location has on the cost of rent. For example, a studio apartment in NYC is going to skew much higher in rent compared to the same sized apartment in Grand Rapids, MI. Knowing the significance location plays during the apartment search, the team at Apartments.com took a deeper look into how much rental prices varied from around the country, based on our website data. Looking, specifically, at what apartment shoppers could rent for $1,000 or less in various cities, we learned that not only does rent vary greatly across state and city lines, but also from neighborhood to neighborhood.

Check out the infographic below to see what $1,000 can rent when pitting popular cities, neighborhoods, state capitals and college towns against one another as well as where the best rental deals can be found.

For more information on this analysis, please read our press release.



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Economic Uncertainty Drives Renters to Make Cautious Moving Decisions in 2013

Economic Uncertainty Drives Renters to Make Cautious Moving Decisions in 2013

Today, we released the findings of our annual What Renters Want moving survey.  Throughout this survey, we learned a growing number of former homeowners are choosing to rent, employment relocation, cost savings and apartment size topped the list of reasons people are moving this year, and there was a significant increase in renters seeking out the trusted opinions of others during their apartment search through review websites and recommendations.

 

Additionally, the survey sheds light on:

 

  • Why former homeowners are choosing to rent
  • Reasons people are moving in 2013
  • Tools people are using to conduct their apartment search
  • Who people are planning to share their space with

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Networking Tips for the Multifamily Industry

Networking is an important part of the job in almost every industry, and multi-family is no exception. But we understand that networking doesn't come easy to everyone, so we put together a few tips on how you can maximize your networking skills.   Attend industry events: Attending industry events, such as apartment association meetings in your area, creates opportunities for you to network with people in your industry and learn from your peers. Stay connected: Schedule a lunch or coffee date once a month with someone in the industry. This can be a friend with a similar job, someone you met through a networking event, an old client or potential new client. Sitting down to talk gives you the opportunity to touch base and learn about their current goals and challenges and how it relates to you and your work. Connect on LinkedIn: If you meet someone new within the industry, reach out to them on LinkedIn. You can also join a wide variety of groups, from industry related to alumni associations and more. Join industry organizations and clubs: Industry organizations are a great way to meet people and stay on top of the industry buzz. Many organizations and clubs typically host quarterly seminars and networking events related to industry hot topics. They are a great way to meet peers, learn and build out your network! There are many benefits of networking, including expanding your knowledge of the multifamily industry, meeting new people in your area and increasing exposure for your company. Share......
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Tips for Getting Residents to Be More Social at Your Community

Social activities are a great way to build rapport with your residents, encourage them to get to know their neighbors and become involved in your apartment community. If you’re looking for ways to make your property and residents more social, these are some ideas to get you started: Summer Socials: Take advantage of nice weather and create outdoor activities for your residents. If your property has a pool, invite renters to attend a pool party and grill up hamburgers and hot dogs for the guests. Have an ice cream social one night, or hand out treats to residents as they pass by the leasing office as a nice surprise as they come home from a long day at the office. Holiday Cheer: Spread cheer to your residents through holiday events. Hold a canned food drive at Thanksgiving or encourage residents to donate gifts through a charity like Toys for Tots. Have a potluck dinner where residents who may not be able to spend the holidays with family have a place to enjoy a meal and spend time with their neighbors. Book Club: Book clubs are a great way to help renters meet and befriend their neighbors. Organize a book club for your residents that meets once a month. Surprise book club members with fun party favors inspired by the book as a great way to end the night. Fitness Fun: Help your residents be more fit by providing free workout classes on property. Hire an instructor or put a call out t......
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How Pitbull Turned #Exile into Social Media Accolade

So maybe you heard about this: Earlier this year, rapper Armando Christian Perez, or “Pitbull”, partnered with Walmart and Energy Sheets in a social media campaign which took a turn for the worst. In June the trio announced a Facebook contest, in which the local Walmart store that received the most page “likes” would receive a personal visit from Pitbull so he could “share the experience of using Energy Sheets with [his] fans.

That’s when David Thorpe, writer for The Boston Phoenix and the off-color comedy site Something Awful, got wind of the promotion and hijacked the campaign by encouraging people to #ExilePitbull to a remote Walmart location on Kodiak Island, Alaska. The prank spread like wildfire season in the interior arctic, and by the conclusion of the contest, a city with a population of 6,000 incinerated the efforts of 4,000 other U.S. locations, achieving over 70,000 Facebook “likes.” 


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Is the Multifamily Industry Throwing Away Its Marketing Advantage?

Over the past few years, I feel as if I’m seeing a repeat of Sally Field’s infamous “You Like Me” speech at the Oscars many years ago.  As an industry, we started clamoring that apartment living was becoming a “choice” for renters who actively decided to live in apartments rather than buying a home, and we have patted ourselves on the back that our multifamily industry is now on par with single family housing.  Not only that, but we have strong data to back that up!  Vacancies continue to fall across the country, and rents are rising at blistering speeds.  It’s a good time to be in the apartment sector, isn’t it?  But when considering the long term competitive advantage of the multifamily industry, is this all a mirage? When we look at the recent spikes in rent and occupancy, can we put our finger on anything that we have done to make this happen?  Yes, I think the industry is evolving and changes are being made, but let’s be real, the positive financial impact was not made because we had dramatically changed how we do business.  Rather, the financial impact was almost completely independent of us, and we just happened to be in the right place at the right time.  Although I feel for all those that were affected by the foreclosure crisis, it did send a lot of renters to our doors in search of something more flexible and less risky.  Plus, the lending market dried up so that......
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