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Why I Pay Twice As Much For A Cup Of Coffee

Why I Pay Twice As Much For A Cup Of Coffee
I'm at Starbucks almost every day. It's not because I'm rolling in the dough. Starting your own business means you have to be scrappy. You have to tighten up your belt. Nope, I still pay almost double for my morning cup of Joe because Starbucks pays attention to the small details.  Starbucks, in other words, is premium. Think about those two things for a second. One, offering premium services means a hyper focused attention to small details. And two, people are willing to pay ridiculous prices for your product if you do.  Here's my typical experience when I go hang out at Starbucks. Logistics Design: I walk in and order my coffee. The line is usually short but, when it's not, it moves quickly. Since I'm ordering a drip coffee, they immediately pour it for me when I get to the register. I don't have to wait behind someone that ordered a double frappuccino with skim milk, whipped cream and chocolate syrup. I hand the card to the Barista (instead of having slide the card myself.), no "debit or credit" question, no entering in a pin, no waiting for the software to log onto the internet. Nope, just hand my card, they hand it right back. Done. That is not an accident. That is a well planned logistic design strategy.  Interior Design: I grab my venti cup, walk over to a table and place my backpack on the back-end of the seat. A seat that is purposely heavier than normal chairs so the weight of my bag......
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