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Is This Insane? Zero Advanced Warning For Renewals!

We just finished preparing our 2014 Lease Renewal Survey, and one thing shocked us right from the start:  18% of respondents gave exactly zero days warning for their renewal letter!  Let me explain:  If you have a 30 day notice to vacate, you would anticipate that a community would send out their renewal letter at least a few weeks or a month before that, which would give the residents time to digest the renewal letter and make a decision before they have to give their notice to vacate.  But 18% of communities told us that they give zero days or less notice, which means that if they had a 30 day notice to vacate, they were giving out their renewal 30 days prior to the end of the lease, which is the same day the notice to vacate is due, giving the resident zero days to make a decision.  Two communities surprisingly had a 60 day notice to vacate, and yet only sent out their renewal letter 30 days prior to the end of the lease, meaning the resident got their new rental rate 30 days after the notice to vacate was due. I've been in this situation as a resident, actually, and it infuriated me.  I felt steamrolled into making a quick decision, and even though I think I did renew (it has been many years, so I don't recall exactly), I had a newfound distrust and dislike for the community. So the question is whether this is simply the......
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What is the Value of a Departing Resident?

This is meant to be a conversational blog post, so please chime in with your thoughts in the comments below! When a resident decides to turn in their notice to vacate, does that mean they suddenly don’t have any value to their community?  For most communities, once they receive that NTV, that resident isn’t really a primary concern anymore, as they fall through the cracks between the status of a prospect who needs to be sold, and a resident who needs to be retained.  But even though they are moving out, they are still a dedicated audience, and my question to you is this:  Are you getting any residual value from that relationship? I met someone about two weeks ago who worked in the home buying sector, where his company helped home buyers get a discounted rate for their real estate agent.  Although we are not in the exact same space, our industries deal with the same clients, just at different points in their timelines.  Oftentimes, our residents become their prospects, so the question came up about whether multifamily properties, who had received a notice to vacate, could actually be a referral source.  For many of us, the idea doesn’t sound quite right – it’s like breaking up with someone and then introducing your ex to a future boyfriend/girlfriend.  Although we would like to feel we are all mature adults, the idea doesn’t necessarily sit well.  But if we could get away from that feeling and look at things in a completely ......
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