Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

How to Overcome Objections and Increase Occupancy Fast

How to Overcome Objections and Increase Occupancy Fast
The ability to overcome objections is one skill that sets great salespeople apart from all the rest.  And in case you didn’t know, every effective leasing agent must be a true salesperson at heart. How well the objections of your prospects are handled has a direct impact on the occupancy rates of your apartments. In order for any objection to be overcome it must first be identified, as there are some objections prospects will voice, but others they might not communicate. It’s therefore essential to get to know your property from an objective point of view, identifying anything about it that a prospect could consider to be a drawback.  Even for those apartments that your leasing agent has struggled to fill can be leased simply by overcoming the objections that it often inspires. Understand that it’s not always about how much you invest in maintenance and improvement, but the sales strategy used that counts.  Educating Yourself on Your Property One of the reasons some find an objection so difficult to overcome is that it takes them by surprise. They become stuck, having no idea how to effectively satisfy the prospect’s concerns and move forward with the leasing process, instead losing their potential resident.  Proper preparation is what allows you to avoid unpleasant surprises, giving you a chance to come up with ways to handle the deal-hindering concern before the prospect ever even approaches you with it. This preparation requires you to get to know your property and its strengths and weaknesses very we......
Continue reading
1626 Hits