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Why you should secure every lease as a team

Why you should secure every lease as a team
As a leasing agent there are a lot of things to consider when trying to close a deal. Many leasing agents think of the transaction between a leasing agent and a prospect as a challenge that only they can handle 1 on 1. That could not be further from the truth! When trying to convert a prospect into a resident, a leasing agent should use his or her entire team at their disposal. From their office staff, to the maintenance personnel; teamwork is required and the very best leasing agents realize this. Introduce your prospects to the maintenance staff You want your prospects to have piece of mind. Introducing them to the maintenance staff will allow them to know that when they move in, if anything goes wrong in their apartment home, that they will have someone familiar and reliable that they can call on to fix their issues right away. Additionally, introducing your maintenance staff to your future residents before they execute their lease agreement, gives your prospects a sense of relief and community that they will surely think about if any doubts or worries cross their minds about the apartment. Keep in mind that maintenance satisfaction plays a major roll in your communities occupancy rates. Communities with outstanding maintenance teams usually maintain their current residents longer than those communities with poor maintenance teams. Introduce your prospects to the property manager Find the time to introduce your prospects to both the assistant manager and the property manager. This is a great......
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How to Overcome Reputation Issues and Increase Occupancy

How to Overcome Reputation Issues and Increase Occupancy
In the Property Management industry your community's reputation is everything. It is your bottom line. It is far more challenging to increase your occupancy rate when you have to contend with bad ratings or reviews. It plays a large role in whether or not you will make occupancy quotas and generate new residents, as well as maintain your good residents. Occupancy is going to be the driving force for your apartment community in order to make a profit. As a leasing agent, you must overcome bad press and protect the reputation of the owner's property. This ensures high profits and your job security. If you are fearful that your reputation as a leasing agent is falling short, or your apartment community is being devalued, you need to follow the suggestions below to overcome the negativity.   How can I overcome a bad reputation? The first step to overcoming a bad reputation is to act positively. As a leasing agent, you need to create a plan. If you have current residents that love their apartment homes, ask them to write a helpful review. You would be surprised at how many people will jump at this idea. Reviews can be 50 words or less as long as they portray the community in a positive light. Next, you need to respond to bad press. Get online and be social on your social media pages. If someone said there is a maintenance issue, or an issue that you can directly resolve, get it done. Draft......
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Eliminate low self esteem and demand the lease (Part 3)

Eliminate low self esteem and demand the lease (Part 3)
When it comes to closing the deal and getting the lease, few things are more important than believing in yourself and your property. Not having self-esteem when talking to prospects will cost you the lease. It will cost you profits. It could even be the difference between the success and failure of your company. However, if you have self-esteem and believe in yourself, your prospects will pick up on it. They will find you more charming and engaging. They will be more interested in what you have to say, and they will take you seriously. Once you have their interest, you need to close the deal. You need to ask for their money. This guide is going to teach you the most vital concepts to keep in mind each time you interact with a prospect. ------------- This section is going to teach you about having the right mindset. It is critical to have the proper mindset. If you don't have the right mindset, you will unknowingly let interested prospects walk away. You will be leaving money on the table and you will never be as efficient as you could be. If you lack the proper mindset, you will never reach your full potential. Imagine that you have an old childhood friend. This friend has been looking for a specific apartment in a specific location for years now. You have finally found the apartment of his dreams. You know he will be overwhelmed with joy when he hears the good news. Take......
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Eliminate low self esteem and command the lease (Part 2)

Eliminate low self esteem and command the lease (Part 2)

In Part 1 we discussed how Important it is to have the proper mindset. If you missed it please read Part 1 by clicking this link PART 1 and move on to Part 2.

Part 2

The right mindset will help a lot. But it is not enough on its own. You need to be able to show your prospects why you are so confident that your apartment will be the best choice for them. If you are not able to do that, you will still be losing out on a LOT of leases. So, how can you show your prospects why you are the best choice?

First, make a list of every benefit that you can think of for them to sign your lease. Maybe you are located near popular attractions. Maybe you provide services and benefits that your competitors don't. You need to brainstorm with others and be creative. After you have your list, go through and edit it several times. Then put the most important reasons at the top of the list. Study them until you can recite them in your sleep.

Continue to work on part 1 and 2.

Be on the look out for “Eliminate low self esteem and command the lease (Part 3)”

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Eliminate low self esteem and command the lease (Part 1)

Eliminate low self esteem and command the lease (Part 1)
When it comes to closing the deal and getting the lease, few things are more important than believing in yourself and your property. Not having self-esteem when talking to prospects will cost you the lease. It will cost you profits. It could even be the difference between the success and failure of your company. However, if you have self-esteem and believe in yourself, your prospects will pick up on it. They will find you more charming and engaging. They will be more interested in what you have to say, and they will take you seriously. Once you have their interest, you need to close the deal. You need to ask for their money. This 3 part guide is going to teach you the most vital concepts to keep in mind each time you interact with a prospect.   Part 1 This section is going to teach you about having the right mindset. It is critical to have the proper mindset. If you don't have the right mindset, you will unknowingly let interested prospects walk away. You will be leaving money on the table and you will never be as efficient as you could be. If you lack the proper mindset, you will never reach your full potential. Imagine that you have an old childhood friend. This friend has been looking for a specific apartment in a specific location for years now. You have finally found the apartment of his dreams. You know he will be overwhelmed with joy when he hears......
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