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Google Maps’ New Parking Feature Underscores Demand in Urban Core

Even Google understands how frustrating parking can be in urban markets. By now, nearly everyone has utilized the Google Maps features that shows how congested the highways and side streets are on a particular route, and offers the most expedient routes given the real-time traffic. Now Google Maps is taking it a step further with a similar feature for parking. According to a recent article in TechCrunch, Google is using historical parking data to calculate a parking difficulty score, which will be presented in the app’s direction card as “Limited,” “Medium,” or “Easy.” This feature was first spotted in January when users of Google Maps’ beta on Android had access to the addition. The benefits to commuters are clear, as now they can mentally prepare themselves not only for the forthcoming drive, but also the parking situation when they arrive. For apartment communities in those urban cores that possess a fair amount of extra parking space, the ancillary revenue opportunities are tremendous. Apartment communities in those congested markets can transform their empty spaces into cheaper and more efficient parking options for the local businesses and their employees and visitors. To be clear, the Google Maps parking feature is still a work in progress. It relies on historical data (such as: this area is usually popular in November) rather than the real-time data, but its anticipated that the feature will quickly gain traction and improve as time passes. For now, Google is launching the feature in the top 25 metros of the U.S., which is ......
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Dear Gabby: Overcoming Parking Problems

Dear Gabby: Overcoming Parking Problems
Dear Gabby,   Parking. It’s every property manager’s worst nightmare. So many problems arise between us and our residents because of it. Trying to having enough spots, regulating who parks where, I can’t seem to keep everyone happy. Please help!   Sincerely,   #IGot99ProblemsAndParkingIsOne     Dear #IGot99ProblemsAndParkingIsOne,     Ah yes, parking is a perennial problem property managers face. It seems like every multifamily community just turns into parking lot tetris (not as fun as it sounds).   Unfortunately, property managers are responsible for dealing with the neverending parking struggle. Adequate parking at rental properties is one of the most important amenities for residents and can be the make or break for some when it comes to signing or renewing their lease. After all, parking is what cars do most of the time. In fact, the average automobile spends 95 percent of its time sitting in place. People buy cars because they need to move around, but the amount of time they actually do move around is tiny.   Providing parking is important. Luckily, you have me to help you navigate the treacherous roads (pun intended) of multifamily parking.   Property managers who want to keep their residents happy and reduce conflict between neighbors should have a clearly defined parking plan for their property. Here are some things to consider:   Assigned Parking Spaces: To make sure that all residents in your multifamily housing community have plenty of parking for their own vehicles, there should be assigned parking spaces. Many landl......
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