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Does Your Property Website Create These 5 Feelings?

Does Your Property Website Create These 5 Feelings?
If you’re puzzling over how to increase property tours and leases, your property website may be the missing piece. Sure, your multifamily team posts dazzling photos and highlights the amazing amenities, but does the website invoke any strong emotions or inspire prospects to take action? Or, is the site simply an online brochure that’s static, and just like every other property website in your market? Multifamily brands that treat the property website as a top leasing tool, like another leasing specialist on staff, collect and convert more online leads to leases. As an on-site leasing agent works to establish good rapport with rental prospects by being helpful, your property management website should also guide website visitors along the leasing journey and build a connection with prospects using a personalized approach.  Figure out how to move prospects emotionally and you’ll move them closer to signing a lease. Create these 5 feelings with an innovative property website that leverages artificial intelligence to win over online visitors, while increasing tours and leases. 1.  Welcomed Acknowledge online visitors the moment they land on your community’s website. Welcome them with a personalized message and offer to show them around the website with a quick virtual tour or point out some of the helpful tools you offer on the site to get them started.  Sending each lead an automated email after their initial visit is another way to show prospects you’re happy they visited the property website and invite them back to continue their research. Use AI technolog......
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Property Management Technology Trends for 2020

Property management technology trends are rapidly changing and 2020 promises to be full of new strategies to capture the attention of savvy renters.    More than 80 percent of prospects start their apartment search online and then spend up to three months narrowing down the list to a few properties they will visit in person before signing a lease. You want your property to stand out from the competition and nurture those leads throughout their entire online journey.    Technology can be a big-ticket item, so it pays to be sure you are investing in products that will boost business enough to pay for themselves and increase leases.     Here are some top considerations:    Does the technology attract and acquire quality leads on your website? Do the products utilize artificial intelligence (AI) to learn and adapt? Is the technology product analyzing data and adjusting? Is it converting online visitors to tours, and ultimately leases? Does the vendor partner with your multifamily team?    Attracts and Acquires Leads   You want to look for a website interface or software that identifies each consumer who visits and engages on your website, then tracks that user across multiple digital platforms. The interface should help facilitate a prospect’s research while capturing high-quality lead information on what they are looking for in an apartment. It should also prioritize leads who are ready to rent now or soon to make follow-up easier and more effective.    The software should also measure channel performance: how well your social media a......
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How to Create a Website Prospects Want to Visit

How to Create a Website Prospects Want to Visit
Your website is easily your most powerful tool when it comes to marketing. A significant percentage of prospective tenants begin their search online, and you need to ensure you not only have a site, but that it provides an experience level with the expectation you want to set for the property itself. In other words, if a tenant visits a site that is outdated, with little color and with little effort, it’s understandable that he or she may liken the property to the website itself (and move right on along in the choices). Instead, create a website your prospects will want to visit, and, in turn, a property they’ll want to visit as well. Here are 4 tips: Informational – Make sure you provide as much information as possible. There is an old school of thought that you need to leave visitors hanging when it comes to marketing products or services. Give them just enough to get them interested, but give them reason to call. That’s the case when it comes to software sales, maybe. Not apartments. Your prospects want details, amenities, and pricing and will go elsewhere if they can’t find it on your site. Responsive - Nearly half (49 percent) of renters show a preference to mobile device search capabilities. Your site needs to be mobile friendly to accommodate them. Visit your site often from a mobile device so you can see what your visitors see. If you have an IT team, ask them about responsive design. If not, then you ......
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