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It's More Than Content: Seven Things Your Property Website Needs Now

It's More Than Content: Seven Things Your Property Website Needs Now
If you attended the Multifamily Social Media Summit last week (or followed along online), you probably saw a recurring theme: Having the right content strategy for your website is key to your online success. You may have even seen a chart circulating that outlines the features prospects are looking for on your site. Take a look: Do you have these features on your community website? @judybellack #multifamilysms2014 #nmhc #multifamily pic.twitter.com/lpFcNEnRl2 — On-Site.com (@OnSitedotcom) January 30, 2014 I'll say it right now ... this isn't a "nice to have" list. Almost every one of these are "must have" items for your website. Here's the full list: Floor plans with prices Availability of floor plans Interior photos Ratings and reviews Common area photos Neighborhood map Interior video Pet policies Common area videos Info about the property's "green" features Beyond the Basics: Add These to Your Property Website This is a good starting point, but honestly, these are things prospects expect to find when they get to your site. So while we're at it, here are a few more things you should add to that "must have" list: Contact Info with Office Hours When someone hits your website from a mobile device, they're likely ready to make a buying decision -- they probably want to visit your property to see the place. So it stands to reason that your website displays your address, phone number and office hours. Prominently. Don't make it hard for prospects to find you. Landing Pages If you're running ads o......
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