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How to Rent Apartments without Selling the Specials

How to Rent Apartments without Selling the Specials
While some property managers feel that the only real solution to vacancy is to offer move-in specials and other types of deals that basically give the apartment away, using smarter strategies to increase and maintain high occupancy rates make leasing more profitable while attracting a higher caliber of potential renters. Apartment specials have become an almost no-brainer, and that’s precisely the problem. While, it’s possible to attract a long-term resident using such a marketing strategy, it’s more likely that the person who takes advantage of the offer will only take advantage of you, moving in to enjoy the short term savings, but moving out when it’s time to pay out some real money. Of course, there’s the leasing terms which are written in the contract and are supposed to grant protection to the property owner against such dastardly dealings by renters, but it doesn’t always work out that way, and litigation can be expensive. The best solution is to simply avoid entering such a situation in the first place. Continue reading to see how it’s done. 1. Invest in the Apartment Instead of Lowering Move-In Costs The best solution to vacancy is to position the apartment to be one that’s in high demand. This is basic 101 in the real estate market and it works just as well for buying and selling houses as it does for leasing apartments. Sure, not much can be done about location when the property is one you already own. But the secret isn’t in the address, it’s in ......
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