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The 3 S’s to Ensure Multifamily Resident Satisfaction

The 3 S’s to Ensure Multifamily Resident Satisfaction
Prospective renters that come to your multifamily property always have that set of requirements they make their decision on. Which properties they actually choose to tour depend on your online presence of the property (Yelp, photos, Google Maps) and most importantly, that call they make to a leasing agent. There’s always a chance, regardless of the quality of a property, that they may see something that worries them, whether it be a bad yelp review, not being budget friendly or weariness about the location of the property. Put your renters’ minds at ease by reminding them of the 3 S’s that stand out at your property: Safety A frequent question prospective renters have on the phone is whether or not the property is safe. If the renter is new to town and unfamiliar with the neighborhoods, they could make the mistake of getting fooled by the website without knowing community issues. You’re not in the business of fooling. No matter where your property is located, always make sure to take the time to explore every avenue of your property that could be a safety risk. Important safety features that many updated properties feature include gated parking with remote access and key fob access to buildings, pools and gyms. But it’s what your property is doing that no one else does that sets you apart, and makes the renter choose you. Offer them a number of an on-call security guard that can walk them to their car if they feel unsafe at night. An......
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Marketing to the Hispanic Renter

Marketing to the Hispanic Renter
Advertising to a diverse audience has never been more important than now for apartment managers and owners.  The minority population continues to grow within the United States, and the demand for demographic niche marketing is increasing as well. This diversified marketing through culturally sensitive advertising and specifically, language multiplicity, will produce a great return on investment.  The Hispanic community is one of the largest specialty niches, and has a significant impact on the multifamily industry. Accommodation and Location Matter for Large Families The average Hispanic family has 3 members and growing, making this consumer an apartment shopper of larger floor plans, family friendly amenities, and features.  These young families are seeking amenities and features that are accommodating to their children. School districts, school bus stops, nearby little leagues and short distance to grocery stores and shopping centers are at the top of the list for a mom shopping for her next apartment home.    Apartment amenities and features important to these moms include after school programs, kid-friendly business centers or computer centers, playgrounds, and kitchen and dining room size.  The Hispanic demographic spends a higher proportion of their money on groceries, housing, utilities, and transportation, in part because of the size of the family.  Pantries, storage, nearby Laundromats or washer and dryer connections are of extreme importance.   Since these growing families are very particular about their wants and needs, the apartment community that can successfully meet these will gain a long term resident. Marketing to the Hispanic Community In the apartment......
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