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5 Ideas for Throwing a Game of Thrones Party at Your Apartment Community

Who's excited for Game of Thrones' final season premier this Sunday? Everyone, that's who. Actually, I was a little late to the game, but finally came around (thanks to an extremely patient husband who would pause the show to explain who each character was and who they are related to). I'm in the middle of season seven now, so I will hopefully be all caught up be the premier. So no spoilers, please! Also, if you haven't seen it at all, there are probably (definitely) spoilers in this blog. Sorry.

But, since a good portion of your community is probably watching the show, why not take advantage of the excitement and throw a Game of Thrones theme party for your residents? 

Here are some ideas.

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We Were Right Along – It is the Sense of Community That Drives Much of the Renewal Decision

SatisFacts Research explored why residents renew their lease, and their findings showcased one extremely strong trend:  Residents care enormously about their connection to their neighbors.  What might be the most surprising aspect, however, is that our group of multifamily professionals seemed to underestimate related parts of the equation. In SatisFacts’ investigation, they listed a total of 27 factors from which residents could rate their renewal decision.  I have always been in the camp that believed a “sense of community” was a top factor in a resident’s decision to stay at their community, and sure enough, it was the 2nd highest rated factor.  And when we quizzed multifamily professionals, they almost had it pegged perfectly, listing it as the top factor in resident retention.  But what really blew me away was the clear theme shown at the top of the list – 4 out of the top 6 factors impacting the renewal decision all had to do with a resident’s connection with the community and neighbors!  (You can download the full results of this study, which also covers leasing preferences, by clicking here.)   Social activities (shout out to our resource for event ideas, ResidentEvents.com) was one of the big surprises, along with social media presence, which I discussed in my last blog.  Communities often put on some sort of community events through the year, but when asked how much they felt it impacted their residents’ decision to renew their lease, that factor was all the way down at 23rd on the list!  I......
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Breathe. Stretch. Namaste. How to Start a Yoga Club in Your Community.

Breathe. Stretch. Namaste. How to Start a Yoga Club in Your Community.
Now that spring has sprung, it's time to gear up your apartment community activities for residents looking for more opportunities to maintain a healthy lifestyle and get active! One idea to bring your community together and promote a healthy lifestyle is to start a yoga club. Yoga is a popular practice for overall health and relaxation in which the focus is breath control, meditation and posture. There are many benefits to yoga, one being that anyone can do it, regardless of their age, gender or physical limitations. Yoga has both physical and mental benefits as well, such as increased strength, balance, flexibility, concentration and focus, all helping your sleep better at night and have more energy during the day. Offering these benefits to renters through a Yoga club is a great way to promote a healthy lifestyle and increase resident engagement and ultimately resident retention. Check out the steps below to see how you can kick start a yoga club in your community today! Evaluate and collaborate. Gauge resident interest by distributing a survey or adding the question into your everyday conversations with residents. If their interest is piqued, collaborate with them to determine ideal meeting times and frequency. Find a yoga instructor. Reach out to local yoga studios to find a qualified instructor who would be willing to teach at your location. One of the perks to working locally is that you may be able to negotiate discounts for resident memberships in exchange for driving new business through the studio's doors. Add......
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Ideas for Father’s Day at Your Community

Father’s Day is around the corner and it’s a great opportunity to do something special for the Dads in your community.  Most people will want to spend the day with their children, so try one of these fun activities in the days leading up to Father’s Day. Tie Drive  It can be easy for Dads to roll their eyes at another tie for Father’s Day, but not all Dads are so lucky.  Host a Tie Drive at your apartment community to collect work clothes for those who are less fortunate.  Something as simple as a dress shirt and tie can give someone the confidence they need to go into a job interview.  Bring the entire community together by inviting other local businesses to participate and really make a difference this Father’s Day. You’re the Best, Pop Thanks to my Pinterest addiction, I have found lots of great Father’s Day crafts, including this one.  Put together gift tags that say You’re the Best, Pop!  You can get really creative with the tags and cut them into shapes like ties, basketballs or briefcases.  Then fasten the tags onto pop bottles and bags of popcorn.  Hand the snacks and drinks out for free to all of the Dads in your community this week.  Check out other fun craft ideas on my Father’s Day Pinterest board. Card Making Although gifts from your community are much appreciated, every Dad really looks forward to the homemade presents from their children.  Organize a Father’s Day card making activity......
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If you got it FLAUNT it!

I remember once living in an apartment community where my unit had a view of the pool right outside of my window. I loved it. It was one of the things that aided me in making my decision to rent there.   I’d sit out on my deck often times and listen to the waterfall that was attached; it gave me feelings of peace and serenity.   I’ll never forget the night I happened to take a glimpse out my window and the pool surprisingly looked like a Miami resort! They had completely redone it and it was absolutely beautiful! I instantly wanted to grab a date and go hang out in it, and yes it had to be at night! I’d never gone out there at night and probably never would have desired to had they not added such amazing flashing light work that literally lit up the sky above. Between me and you it was a very sexy scene. I said to myself, “No kids allowed after 8 p.m.” Lol!   A few weeks later I got a notice on my door that said Pool Party. I immediately thought great, they are showing off the nifty new night features in the pool and I can finally go down and hang out with some of my neighbors. Boy was I wrong! I kept reading and realized they were hosting a two hour “pizza party” down at the pool in the middle of the day. It did not take me long......
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Resident Retention and Activities

Many communities struggle with new ideas for resident activities as a method for increasing resident retention.  While resident retention should be approached from many different angles (the least of which is excellent service), we also need to be reminded renewals are not an event but a process.  Constantly keeping your resident energized and excited about where they live can be a challenge, unless you let your imagination run with the wind. Today we live in the "knowledge" age, where information can be obtained at the click of a mouse and people based on studies are constantly seeking new information.  Previously we would have a cookout, holiday event, pizza party, or other event only to have the same residents show up every time for the events.  We must remember we deal with a very diverse resident profile today, even when you may have a  specific target profile.  We also should tap into that knowledge and information resource when we consider our resident functions and activities. Look at your resident profile and review some of the diverse opportunities and potential interests.  Look at what are leading topics in the news or today's world that have a personal or emotional impact.  Look at where you might be able to make ties with local businesses and even employers, benefiting not only your residents but your occupancy.  Look at the trees to see how vital the forest can be!  Some ideas that have proven to be extremely successful include information sessions and not just fun activities. ......
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