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Weather or Not, Residents Appreciate Notifications

Weather or Not, Residents Appreciate Notifications
No, that was not a typo… Residents of apartment communities appreciate communication from their property managers, especially when it comes to critical information like severe weather alerts. Even for everyday occurrences like maintenance, resident satisfaction tends to increase as communication increases. Providing residents with a way to respond — and reach a live staff member when necessary — also fosters positive relationships. In all these situations, an automated resident notification system serves as a valuable tool. Here are some common situations in which automated systems can help. Severe weatherEveryone wants to know about severe weather. Keep an eye out for any weather alerts or warnings such as thunderstorms and flash flooding in the desert, winter storms on the East Coast, and freezing rain in the Pacific Northwest. You can use your automated notification system to let residents know how to avoid weather related annoyances, for example dripping faucets to avoid frozen pipes. Maintenance announcementsAutomatic notification systems can alert your residents about upcoming routine maintenance, like annual appliance checks or carpet cleaning. If you need input on scheduling a time, you can let residents know their options and how to reach you. Once you’ve scheduled with a resident, your automated system sends reminder calls prior to and after the appointment. New business openingsAlerting residents to the opening of new restaurants and other local businesses is a great service. Sending out business-opening notifications through your automated system supports the local business community and helps busy working people plan their time off effectively. Public service announcementsYou can use......
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7 Crucial Components of Multifamily Email Marketing

7 Crucial Components of Multifamily Email Marketing
Media and communication trends are growing by the minute and it’s affecting how people expect to receive information - quick and efficient. Consumers don’t want to be bombarded with too much information, just enough to make a decision on whether they would buy-in to the messages that brands and media are sending out. For apartment residents, the same mindset carries over to how they perceive multifamily email notifications. In a lot of ways, email remains the dominant channel. And if the email content displays responsive to a mobile device; even better. No more fliers on residents’ doors; save your time and money. Contact residents using a medium they rely on most for their on-the-go lifestyles. But with all of the messages consumers receive in one day, advertisements or emails, you want your messages to be the ones they remember. And not just remember, but that will add a positive perception of your property and site staff. When you can provide residents with positive interactions and experiences with your property, their beliefs and opinions change, they’ll be more likely to renew their lease and then provide you with referrals. Win-win. Here are 7 crucial components of effective multifamily email marketing: Catchy: 35% of email recipients open an email based on the subject line. You have 3 seconds to grab the recipient's attention amongst all of their other messages in their inbox. Use buzz words and incentives to encourage more opens. Compelling: Pictures set the tone for your message. Place an image at the top of your message that wi......
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