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Hey Property Managers — Branding isn’t just for Apple and Google

BrandingResidentLoyalty Most companies think branding is for giants like Apple and Google. After all, these tech monsters yield a combined $270 billion in value from their efforts. All the result of a well-coordinated branding effort that includes frequently focused messaging and a consistent visual presence at every touch point.However, just because you’re a smaller property management company, don’t think for a moment that branding isn’t just as important for you.Branding maintains consistency with messaging, emails, and other regularly used outreach tools that over time leaves with the consumer a lasting impression of the quality of your company. Done properly, branding can also influence the reactions and thoughts prospective residents, current residents and first-timers have when they interact with your property. First impressions last a lifetime - and with so many other choices out there for your potential residents, it's important that you're building trust and brand loyalty every step of the way - whether they're still a potential lead or an active member of your community.Think about it—a potential resident is evaluating whether or not they want to live at your property (or continue living at your property.) If they walk away feeling like your company is “cheap”, lackluster and disorganized, they’re going to pass you over and set their sights on somewhere else. Having a strong and consistent internet presence is more important than ever - resident communities have become a world full of choices. Properties are a dime a dozen in the mind of the resident, so it’s your job to present y......
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Merging Resident Appreciation, Social Media Awareness, and Outreach Marketing

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Kate Good presented her 2017 Marketing Playbook yesterday, and there were loads of great ideas shared.  One of my absolute favorites was a mix of resident appreciation, social media awareness, and outreach marketing, all in one program!  Kate's team sent out cupcakes to residents at their place of work as a way to show the residents how much they were appreciated, as well as hopefully gain some great social media mentions!  Sure enough, Sandra took a picture of herself with the cupcakes and posted the picture back to Vargos' fan page!  Mission 1 and Mission 2 accomplished!

What Kate said next really struck me:

See how we popped in tri-fold brochures in there too - that's also great for outreach, because you know Sandra isn't going to eat all 12 of these cupcakes.  She's going to share them with her coworkers, and we want them to know where the cupcakes came from.

Mission 3 accomplished!  How great is that - resident appreciation, social media awareness, AND outreach marketing all in one program! 

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If you liked that tip, you can still catch Kate's full webinar with loads more ideas by going here:  Kate Good's 2017 Marketing Playbook

 

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Celebrating Valentine’s Day in Your Apartment Community

Celebrating Valentine’s Day in Your Apartment Community
Holidays are a great time to show your residents you appreciate them, and Valentine’s Day is no exception. Pressed for time? No sweat! Read on for some simple, low-cost ideas for celebrating Valentine’s Day in your apartment community that you can pull together in no time.   Set Up a Snack Station Set up a table in front of the leasing office for a couple hours and hand out Valentine’s Day treats to your residents (and prospective residents, too!). Cookies, cupcakes, heart-shaped lollipops or conversation hearts are all great options. Hang flyers in your community’s common areas to let residents know when they can stop by for a sweet treat.   Send Them a Greeting Purchase Valentine’s Day cards in bulk, ask your staff members to sign the cards, and have your maintenance team slip one under each of your residents’ doors. I’m willing to bet your residents will enjoy getting a piece of mail that’s not a bill! Display the Kids’ Artwork Is your community home to lots of families with children? Print Valentine’s Day-themed coloring pages (Crayola offers some free, printable coloring pages on their website) and distribute to the children in your community. Ask the kids to return their completed artwork so you can display it in the leasing office for everyone to see. Don’t forget to snap photos of your community’s Valentine’s Day festivities and share on your social media channels. Then, everyone can see how fun and festive your community is! What are you doing in your community to celebrate Valentine’s ......
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Resident Retention Strategy: Showing Your Residents Your Appreciation

Resident Retention Strategy: Showing Your Residents Your Appreciation
I'm going to fill you in on a little secret...people like to feel valued and appreciated. If you go the extra mile to show your residents they are valued, it can make a big difference when it comes time for them to re-sign their leases.   The good news is, focusing on resident appreciation doesn’t have to be a costly or time consuming endeavor. Read on for some simple (but powerful) ways you can say “thanks” to your residents and increase resident retention.  Organize a “Resident of the Month” Program Each month, designate one of your renters as the community’s “Resident of the Month.” You can either draw a resident’s name at random, ask for nominations from other residents, or recognize someone who’s been a great neighbor-- like Mary in 4F who helped organized your community’s canned food drive over the holidays. Give Mary a small appreciation gift, such as a gift card to a local store or restaurant. Then, snap a quick photo of her and hang it in the leasing office. Write up a few sentences about why Mary’s so great and share it on your social media channels, on your website and in your resident newsletter. Host a Fun Resident Event Hosting fun events in your community is a great way to show your appreciation to your renters. Plus, events are a great way for your residents to meet and mingle with their neighbors. If your residents make friends with their neighbors, they’re more likely to continue living in your community year after year.  Drop Them a Note Keep a......
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