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Top Valentine's Day Ideas for Your Apartment Community this Year: Ranked

Hey, did you know it's Valentine's Day in a week or so? 

Seriously, I'm really asking. Personally, I could have sworn Thanksgiving was coming up, but then I checked my calendar. I'm just trying to help you all.

So, obviously Valentine's Day at your apartment community is going to look a little different. There are still ways to celebrate with your residents. I ranked some options—for your convenience—starting with the worst option to the best, awarding each a certain number of apartments. And don't forget to document all your activities and events on your social media channels and use them in your marketing efforts!

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How To Improve Your Property's "Green" Standard

How To Improve Your Property's "Green" Standard
Whether managing a large multifamily property or quarantining in a compact apartment, utilizing our money, time and resources well in such unpredictable circumstances is of utmost importance to many of us right now. From a property owning perspective, more people at home means more maintenance calls and trash volume in the dumpsters. From an apartment living perspective, staying home means more home-cooked meals and coordinating food and product deliveries. The Future of Food As food supply chains suffer due to recent restaurant shutdowns and drastic decreases in production, meat-packing plant outbreaks and closures, farms overproducing and underselling product and many more challenges faced from farm to table, it’s crucial to think ahead to a time when food may not be as plentiful and accessible as it is now. We’re fortunate in this day and age to have the technology of refrigeration and freezing to maintain food longer and keep it from reaching vulnerable spoiling temperatures, and now is a better time than any to take food storage seriously. The majority of apartments today include basic or upgraded appliances like a stove and oven, refrigerator and freezer. It’s a time for residents to take full advantage of these included amenities, and for property management to increase their focus on keeping these items in working order.   This article applies to anyone and everyone trying to isolate and stay safe at home, preparing meals for themselves or their families. Limiting trips to the stores keeps employees, families and communities safer as we try to co......
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Responsible Pet Owners Month: Encourage Your Residents to Make a Positive Impact in February

Responsible Pet Owners Month: Encourage Your Residents to Make a Positive Impact in February
Being a responsible pet owner is undoubtedly a yearlong objective. But that doesn’t mean pet owners can’t occasionally take inventory of just how well they’re doing on the accountability scale. February is Responsible Pet Owners Month, which creates a prime opportunity for community managers to encourage their residents to take part. Odds are your community is largely full of responsible pet owners, but even the most stellar of the bunch sometimes aren’t 100% compliant with your pet policies. One idea for property managers during Responsible Pet Owners Month is to pass along a quick checklist for residents that outlines and refreshes the necessary steps to be an ideal pet owner. Items on the list can include: Vaccinations  Sometimes animals are so healthy and vibrant that it’s easy to forget that their vaccinations are overdue. Many indoor cat owners opt not to vaccinate their cats because the rationale is, after all, they’re indoor cats. However, many states require core vaccines by law—such as rabies and distemper for dogs and calicivirus for cats—and all pet owners should be acutely aware when they are due. While regular veterinarians will offer reminders, it’s possible that many of your residents are transplants from a different part of the country and haven’t yet acquired a local vet. A simple vaccination reminder could make the difference in meeting the deadline and lead to healthier and safer pets. Proper registration Many communities have recently added a platform for residents to register their pets at the property. This ensures that all pets at the com......
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A Property Manager's Guide to Friendsgiving

On the surface, it seems like there wouldn't be much to complain about when it comes to Thanksgiving. There are so many positives:

  • Holiday revolves around food, most of which being brown carbs (which are the most delicious carbs)
  • No work/school
  • Parade
  • Friends episodes with Brad Pitt/Underdog
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5 Ideas for Throwing a Game of Thrones Party at Your Apartment Community

Who's excited for Game of Thrones' final season premier this Sunday? Everyone, that's who. Actually, I was a little late to the game, but finally came around (thanks to an extremely patient husband who would pause the show to explain who each character was and who they are related to). I'm in the middle of season seven now, so I will hopefully be all caught up be the premier. So no spoilers, please! Also, if you haven't seen it at all, there are probably (definitely) spoilers in this blog. Sorry.

But, since a good portion of your community is probably watching the show, why not take advantage of the excitement and throw a Game of Thrones theme party for your residents? 

Here are some ideas.

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We Were Right Along – It is the Sense of Community That Drives Much of the Renewal Decision

SatisFacts Research explored why residents renew their lease, and their findings showcased one extremely strong trend:  Residents care enormously about their connection to their neighbors.  What might be the most surprising aspect, however, is that our group of multifamily professionals seemed to underestimate related parts of the equation. In SatisFacts’ investigation, they listed a total of 27 factors from which residents could rate their renewal decision.  I have always been in the camp that believed a “sense of community” was a top factor in a resident’s decision to stay at their community, and sure enough, it was the 2nd highest rated factor.  And when we quizzed multifamily professionals, they almost had it pegged perfectly, listing it as the top factor in resident retention.  But what really blew me away was the clear theme shown at the top of the list – 4 out of the top 6 factors impacting the renewal decision all had to do with a resident’s connection with the community and neighbors!  (You can download the full results of this study, which also covers leasing preferences, by clicking here.)   Social activities (shout out to our resource for event ideas, ResidentEvents.com) was one of the big surprises, along with social media presence, which I discussed in my last blog.  Communities often put on some sort of community events through the year, but when asked how much they felt it impacted their residents’ decision to renew their lease, that factor was all the way down at 23rd on the list!  I......
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4 Ways to Make the Most of the Time After the Holidays

4 Ways to Make the Most of the Time After the Holidays

It's finally the holiday season. Time for parties. Champagne. Seeing friends and family. Cookies. So many cookies.

And that's so festive and fun. What a great time of year. Until January 1st. And then there's nothing. For a while anyway. Sure, Valentine's Day is in February, but that is a long, cold, sad stretch until then. And, really, what do you even have to look forward to with that? Chalky conversation hearts, over-priced prix fixe meals where they will definitely be out of heart-shaped ravioli by the time it's your reservation and drug store boxes of chocolate that are 85 percent cherry cordial for some reason? Bah, humbug!

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5 Affordable Ways to Celebrate Halloween at Your Apartment Community

It's that time of year already: Halloween. Yay! Time to grab your costumes and your candy and get in the spirit. Haha, get it? Good, clean fun, folks. Halloween is a lot different for me now that I have kids. Now, instead of going to a bar, staying up late and shivering all night because a jacket totally ruins my look, I'm planning on dressing up my children and forcing them to wear jackets while trick or treating because I don't care if it ruins your look, I don't want you to get sick!, and eating all of the Snickers bars out of their plastic pumpkins under the guise of "checking for razor blades."

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The Definitive Guide to a Successful Election-Night Party at Your Apartment Community

The Definitive Guide to a Successful Election-Night Party at Your Apartment Community

It's been a long, bumpy journey this election season. The campaigning has been going on for months and months. There have been attack ads. A seemingly endless stream of articles, think pieces, op-eds and memes. And, of course, Alec Baldwin. But the end is finally—finally—in sight. We all deserve a break (and a stiff drink). So here is the definitive guide to throwing a successful election-night party at your apartment community.

Read the full story here: The Definitive Guide to a Successful Election-Night Party at Your Apartment Community

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Dear Gabby: Fall Resident Events?

Dear Gabby: Fall Resident Events?
  Dear Gabby,   I’ve never hosted activities and community events at my multifamily apartment building. I really want my residents to feel like this is more than just a home, but also a community where they can get to know their neighbors.   What kind of fun things can I do to get them excited about living here this fall? My community includes a wide range of demographics. How can I plan an event that everyone will like?   Sincerely,   #NoviceEventPlanner     Dear #NoviceEventPlanner,   Feel that chill in the air? Fall is definitely here. And while it’s always a little sad to say goodbye to summer and pack up your warm weather clothing, fall is my favorite time of the year. Since your residents are no longer away on vacations or busy taking their kids to summer camp, it’s a great time to plan a resident event in your apartment community.   Keep in mind, the event theme should be as welcoming as possible. Here are a few suggestions for the fall season.   Football Game Viewing Party For many of your residents, watching football is one of the best parts about fall. Nothing brings people together quite like rooting for their favorite team, so invite your residents to come cheer on the local college or professional team. If you don’t have a large TV in your lobby/community room, consider renting one for a few hours.   Make things interesting by encouraging your residents to wear their favorit......
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