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Why You Should Host a Pokemon Go Community Event

Why You Should Host a Pokemon Go Community Event

We all know the benefits of having apartment-wide events. They make residents feel a sense of community, which in turn makes them more likely to renew their leases and give good reviews of the apartment. And you can use images in your advertising and social media to attract more potential renters. Plus, they’re fun.

So, why not spice things up?

And, unless you’ve been living under a Pokeball, you know that the hottest smart phone game right now is Pokemon Go. It was recently released, and people are projecting that it might even become more popular than Twitter

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Bigger Isn't Always Better - Can Small Events Lead To A Stronger Sense Of Community?

It's kind of strange, but it seems that the number of people at an event is inversely related to how well you get to know anyone at that event.  In other words, if the party has hundreds of people, you are likely to get lost in the mix, not talking to anyone.  But if the party has just 10 people, there is a much greater chance that you will end up getting to know a few people.  So if our goal is to inspire residents to get to know each other at our community events, why do we focus so much time on the large summer pool party? As I mentioned in one of our recent Resident Events, Can Your Residents Escape?, a few friends of mine had tried out one of the "escape rooms" that are popping up across the country.  This event required myself and eight others to work together to decipher the clues and escape the apartment within 60 minutes.  This wasn't just an hour of random mingling with some strangers - this created an incredible bonding opportunity as we had to rely on each other to successfully escape.  After the event, I was struck at how well the game took random strangers and made really strong connections between them, exactly what we would love to accomplish at our apartment communities.  But this would definitely not work in a larger group - it absolutely had to be a smaller group where we could learn to feel comfortable with......
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The Ever Improving Resident Experience - Events That Upgrade With Seniority

We have talked a lot on the site about finding ways to have the resident's experience at their community improve over time - similar to having a rewards card, where they get more benefits the longer they live there.  This concept is potentially incredibly powerful, as the more you give a resident over time, the more they have to give up if they want to leave.  While they are a VIP at your community, they are just a boring, new resident at some other community. Previously, we had talked a lot about providing a way for residents to receive apartment upgrades as renewal incentives.  That was a brilliant approach as not only are you giving residents additional value, but you are also upgrading the community at the same time.  This past weekend, however, I realized that resident events could be used in a similar fashion. We often look at resident events as giant community pool parties, or something similar, where the goal is to get as many residents to attend, load them up with food and a few games, and hope that it impacts their decision to renew.  Since we are attracting such large groups, the spend per person has to inevitably be pretty small to handle the cost.  But what if you limited an event just to long-term residents?  With a smaller pool of residents, the budget could remain the same but the benefit/resident could go up dramatically.  I like the idea of segmenting residents into different levels based upon......
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4 Winter Events Your Residents Will Love

4 Winter Events Your Residents Will Love
The temperatures are dropping and the snow is falling. Winter may not officially kick off for another month, but it certainly feels like it’s already in full gear in many parts of the country. This winter, why not give your residents the opportunity to connect with their neighbors by planning a resident event? Read on for four unique events the residents in your apartment community will love.  Warm Up Wintertime can get pretty frigid in many parts of the country. Set up a hot cocoa bar one day outside of your leasing office so folks can warm up with a tasty treat. Make sure to include fun, yummy add-ins to your spread, like marshmallows, whipped cream and miniature candy canes. Get Crafty Do you have a lot of children with families in your apartment community? Pick a day to organize a craft party. Set up stations with different, simple holiday crafts, such as greeting card creating, cookie decorating, and ornament making, and let the creativity flow! The children in your community can give their works of art to parents and grandparents as holiday gifts. Watch a Flick Movie nights are a great, low-cost, low-maintenance way to get your residents together. If you don’t have a big screen TV at your community, rent one and play a favorite holiday movie that will appeal to the folks who live in your community. Some popular picks include the Polar Express, It’s a Wonderful Life or Elf. Lend a Hand The holiday season is a great time ......
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Fun Fall Events for Your Residents

Fun Fall Events for Your Residents
Autumn is definitely in full swing. And while it’s always a little sad to say goodbye to summer and its long hours of sunlight and warm temperatures, fall is a wonderful time of year too. For starters, it’s a great time to plan a resident event in your apartment community, since people’s schedules are no longer packed with vacations and other summer activities. Thinking about planning a resident event this fall at your apartment community? Here are a few ideas to get your creative juices flowing. Fall Festival: Do you have a lot of families with children living in your community? Plan a Fall Festival. Set up stations in your community room (or outdoors, if weather permits) with fun fall activities, such as face painting, pumpkin decorating, fall crafts and fall cookie decorating.   Breakfast Break: Set up a table outside of your leasing office with hot apple cider and donuts. It’s a low maintenance “event” and your residents will appreciate the fun fall treat on their way to work. Football Watching Party: For many folks, football is one of the best parts of fall. So, rent a big screen TV (the bigger the better) and invite your residents to come cheer on the local college or professional team. Encourage some friendly competition by asking your residents to wear their favorite team’s colors. Movie Night: Don't have many football fans living in your apartment community? Then plan a movie night instead. Provide popcorn and beverages and invite your residents to bring additional snacks to share. Fall Potluck: Fall is the perfect time ......
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4 Tips for Increasing Attendance at Resident Events

4 Tips for Increasing Attendance at Resident Events
You spend weeks planning a great resident event at your apartment community. Then, the big day arrives, and attendance is less than stellar. Have you ever been in this situation? Don’t despair! Here are 4 tips for increasing attendance at your next resident event.  Give Residents What They WantYou can plan the best football watching party in history. But if your residents don’t like football, no one will show up. Find out what types of events your residents are interested in attending by sending out a quick survey. Recruit a CommitteeRather than planning and executing the event on your own, recruit a committee of volunteers to help. Residents who are involved in planning the event will be more committed to making the event a success – including recruiting their neighbors to attend! Promote, Promote, PromoteNo one will attend your event if they don’t know it’s happening! So be sure to promote your event to your residents through a variety of different channels. Here are some ideas: Send out an email to residents Include information about your event in your monthly newsletter Hang signs in the elevators, fitness center, mail room and other common areas Post on your social media channels Add information about your event to your online resident portal Ask for FeedbackAsk residents who do attend your events for feedback. What did they enjoy? What could use some work? Then, use that feedback to put together a plan of action for your next event. What other tips do you have for increasing attendance at your resident ......
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Giving Your Community’s Brand a Human Touch

Giving Your Community’s Brand a Human Touch
It may seem cliche, but the old adage rings true: honesty is everything — especially in business.   Consumers are more constantly plugged in, and are quicker to voice their displeasure with shady corporate business behavior than ever before. According to recent consumer trends, big corporate companies have received plenty of backlash for attempting to pull the wool over their consumers’ eyes.   While your apartment community certainly isn’t a Fortune 500 company, it still must realize that honesty is indeed everything. Customer service and open thinking are of the utmost importance, and being distant and removed from customer interaction is unacceptable.   Instead, trends indicate that consumers are more likely to trust “human brands” — honest, open and unique brands that aren’t afraid to break through the rigid traditional corporate culture and interact with the consumer on a meaningful level. While the emerging consumer trend “human brands” may seem more applicable to major corporations, it can absolutely be applied to your community. Here are a few ways to become more open and honest with your consumers, and hopefully increase leads and retention in the process:   Get some face time: It may seem obvious, but the most impactful way to seem more human is to get out and interact with residents face-to-face. Scheduling resident and community events is an invaluable way to connect with residents on a personal level, but it’s not the only way. Instead, simply encourage your staff to address resident complaints head on and exhibit excellent customer service.     Show a little loca......
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4 Out-of-the-Box Ideas for Resident Events

4 Out-of-the-Box Ideas for Resident Events
Thinking about planning a social event for your residents this summer? That’s great news! Social events are a great opportunity for residents to interact with their neighbors and feel more connected to the community. This year, instead of organizing a pool party or BBQ, consider one of these unique ideas.  Board Game NightWho doesn’t love a good game of UNO or Trivial Pursuit? Encourage some friendly competition by hosting a board game night in your community room (or outdoors if the weather cooperates). You can provide drinks and snacks, or, if your budget is tight, have a potluck and encourage residents to bring a dish to share.  Morning Work OutsEncourage your residents to get in shape by organizing a free fitness class. Consider options such as yoga, Zumba or boot camp-style classes that can be done in an open area and don’t require expensive equipment. Hire an instructor, or put a call out to see if there are any fitness instructors living in your community that are willing to teach a class. If you get enough interest, you might even consider holding a monthly class. Bake-OffChances are, you have some baking enthusiasts living in your community. And I can almost guarantee you have folks who love to eat baked goods! So, consider organizing a bake-off in your community to let your resident bakers show off their skills. Ask folks to sign up to bake a treat. Then, gather a panel of 2 or 3 judges to taste and score all of the delic......
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5 Hints for Successful Summer Resident Events

5 Hints for Successful Summer Resident Events
Summer is finally here – the perfect time to organize a social event in your community. Events can be a great opportunity for your residents to get to know their neighbors and develop a sense of community. And let’s face it…residents who feel connected to your community are more likely to stick around year after year! Planning a resident event this summer? Read on for a few tips for a successful event. Give People What They Want Are your residents more interested in a BBQ or a community rummage sale? You won’t know until you ask! So before you start planning, find out what types of events your residents are interested in attending in order to get the most attendees.   Involve Residents in the PlanningHave you heard of the IKEA effect? Basically, the concept is that people place a higher value on things they help create. So recruit a committee of residents to help you plan your summer event. Not only will it take some of the work off your plate, but these residents will also feel more committed to the success of your event. Get the Word OutNow that you've planned a great party, it’s time to spread the word! Hang signs in the elevator, fitness center, leasing office and other common areas of your community. Send out an email about the event or include the details in your next community newsletter. And if you have an online renter portal, be sure to include the details there too! Take PhotosPerhaps you have a residen......
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We Will Never Develop A "Sense Of Community" If We Keep Hoarding Leadership

I have a group of friends who like to play board games, and one of my friends, Nat, was the one who often planned the game nights.  In this particular group, I didn't lead at all, rather taking a backseat and simply showing up when something was planned.  I didn't take any initiative to planning things, as that role was already filled, so instead I was able to be fairly lazy about my participation, even though I liked the game nights.  In this way, I was a typical resident of an apartment community - maybe showing up for an event, maybe not, but either way not really doing anything, and having a very weak connection to the success of the event. Let's take another social example:  The Houston Apartment Association EXPO.  This is the yearly tradeshow for HAA, but it isn't simply the staff of HAA putting the event together.  Although they do much of the heavy lifting, HAA also has a committee from its membership that helps plan the EXPO, and the suppliers who have booths play a role by building their own particular space up.  So at the end of the day, a lot of people outside of the HAA staff have a role in the building and development of that event.  The end result is that many more people end up having a connection to the event because they had a hand in creating it, compared to if the HAA staff just went into the process solo. So......
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