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Your 'No Excuses' Guide to Welcoming New Residents. Each one. All the time. Without Fail.

The Roomba Revelation     The Roomba is one of our favorite autonomous inventions. There are a lot of ways people can spend their time, and vacuuming doesn’t have to be one of them. All you need to do is tell it what time of day to vacuum and you have one less chore to do every week. It is such a simple concept, yet it has been insanely popular. iRobot ships over one million units every year. The Roomba isn’t successful because vacuuming is a difficult task. It’s successful because it eliminates the need for individuals to complete a monotonous, time-consuming task. Let’s be honest, a lot of us would love to say we vacuum every week, but that isn’t the case. Yes, vacuuming is essential, but skipping it for the week isn’t going to stop your household from running like laundry and dishes. We are busy. Finding time to squeeze in vacuuming doesn’t always happen. Stories of innovation like Roomba inspire us to make improvements for multifamily. Multifamily agents and marketers are overwhelmed with ‘chores’ that are repetitive and quickly forgotten.  One example: Resident Welcome.   What does a Resident Welcome email campaign entail? Welcoming residents helps set the tone for the resident’s experience. It is the first interaction with your prospects after they sign a lease. The resident welcome emails help you show your customers that you care about them, not just making a sale. Unfortunately, agents are swamped with nurturing prospects, handling resident’s needs, hosting events and about a hundred other......
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Creating a Passion for the Perfect Move-In

I was watching a show today called "Inside Claridges", which delves into the inner workings of one of the most premier hotels in London.  Royalty, foreign dignitaries, and just immensely wealthy people stay at this hotel, which means that their attention to detail has to be without fail.  When they renovate a room, they require that a senior staff person actually stay the night in the room, examining it for any possible issue that might not provide the most exceptional experience for the guest.

I realize that this is not a fair comparison, as our communities often don't even come close to the cost of these hotel rooms, so the resulting product simply will never completely measure up.  But after watching this, and seeing the passion for trying to create the perfect experience, I wondered if I took enough of a critical eye to each move-in as I could have, when I worked on site.  In that sense, I see this video as an inspiration of sorts - maybe an apartment community with fewer resources will always have a few warts, but I think a passion towards this view of the perfect experience could elevate us to the next level.


Enjoy the clip below:  (Skip to 52:20)


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