Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

The Busy Marketer’s Guide to Sending eBlasts

The Problem with eBlasts in Multifamily eBlast. Email Blast. Mass Communications. These names all refer to the same thing and evoke the same heavy sigh and eye-roll combo from your marketing team. Why? Because sending eBlasts is a pain in multifamily.   Why do marketers struggle to send eBlasts? There is a lot more involved in sending an email than people realize. You have to write the copy, find graphics (if needed), come up with a catchy subject line, format the email, select the right target audience (this can be a real pain depending on the software used), and finally schedule it for the appropriate time and day. On average, this process takes two to three hours per email. Most PMC’s only have one marketer managing five to ten properties. That’s a lot of emails for a marketer to be responsible for on top of the rest of their marketing initiatives.   Why can’t agents send eBlasts? Each property has three to six agents on staff, why don’t they send the eBlasts if marketing doesn’t have the time? Every communication from your property should be written with the look and feel of your company’s brand. Your marketing team knows what image sizes work for your email and how to write with your brand voice. Your agents don’t have the time, training, or expertise to create emails that truly reflect your brand. Most PMC’s are forced to choose between brand consistency and response time. Neither of which you want to sacrifice. So, the question re......
Continue reading
1255 Hits
0 Comments

Best Practices for Improving Online Resident Notifications

Best Practices for Improving Online Resident Notifications
It wasn’t more than 10 seconds into the story that one older kids in my Sunday school class took it upon himself to inform the room that he had already heard about Jonah and the whale, he already knows that Jonah dies, and this entire class is boring him. It’s that moment I take solace in the thought this child is going home with humans far more loving and patient than myself. Even children can instantly recognize when they’re being relayed information that is not catered to their specific situational interests. Likewise, apartment residents will recognize in less than a moment when communications violate their expectations; and at a time when their online megaphone is just a click away, corporate and site-level staff hold huge responsibility in ensuring apartment community notifications are relevant, timely, and well-received. Within the broader topic of today’s online resident experience, Laramar Communities’ Interactive marketing Manager Christine Millier spoke about how multifamily communities can create a superior resident experience by adopting online communication tools to keep their message current, personalized, and actionable. Using integrated messaging tools for email and text, as well as personalized account notifications through their online resident portal, Laramar has incorporated the following best practices for improving online communications: 1) Establish Communication Guidelines: Provide team members and site-level staff with specific instructions as to the use of spell check, image selection, etc. 2) Create Templates: Select a messaging tool that allows users to build off templates, which is especially crucial for companies without in-house graphic design. 3) Start Small & Put......
Continue reading
764 Hits
0 Comments