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18 Suggestions for Halloween Apartment Events

Even if you're not dressing up for Halloween this, you can still get in the "spirit: (get it?) at your apartment community—and do a fun resident event at your apartment community. 

Need some suggestions? Here are 18.

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Increase Your Occupancy Now with No Additional Cost!

Increase Your Occupancy Now with No Additional Cost!
  There is no time for fluff......Let's get straight to it! First, identify a list of factors and features that prospects might consider to be the disadvantages of leasing from you, once that is complete, you will be ready to develop ways to overcome those hindrances. For each objection, be sure to prepare at least three ways to overcome it.  Having multiple ways to overcome a single objection increases your chances of success because different points work on different people. What convinces and converts one person might not do the same for the next.  A great way to overcome any objection is to simply acknowledge that it’s a disadvantage and then compare it to a benefit. For example, a prospect might not like the lack of closet space, but be won over if you point out the merits of the school district, if they have children. If there is a way to resolve an objection for once and all, such as an upgrade or repair, then be sure to take care of that matter as far as your budget will allow. However, know that objections are bound to arise, even when it comes to the greatest properties.  Having the foresight to identify and address any potential objections empowers you to increase occupancy faster than ever before. Overcoming objections is a skill that can have an even bigger impact on your ability to get apartments leased than your marketing efforts can, making mastery of this skill is one of the best investments y......
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How Home Services Are Paving the Way for High Renewal Rates

How Home Services Are Paving the Way for High Renewal Rates
Smart operators know the importance of resident retention. A high lease renewal rate can boost net operating income (NOI) by reducing the marketing expenses and turn costs associated with filling vacated units. Statistically speaking, apartment operators have a new weapon in the battle to retain residents: lifestyle services such as dry cleaning, dog-walking, housecleaning, folding clothes and watering plants. According to Spruce's internal review of its data, apartment residents who use lifestyle services are significantly more likely to renew their leases than those who don't. The study showed that residents who purchase at least two lifestyle services have a renewal rate of 81.4 percent. When apartment renters purchase more than 20 lifestyle services, their renewal rate jumps to nearly 90 percent. That represents a 1.8x improvement for properties. By contrast, residents who didn’t purchase services at the same communities renewed at a rate of just 68 percent. For additional context, consider that according to a RealPage analysis of the 50 largest U.S. markets, the overall apartment resident retention rate was only 52.5 percent in 2018. Clearly, lifestyle services are an effective way to keep renters in the fold — not only mitigating resident acquisition costs but the resource burn on properties and managers in turning over units. Why They're So ImpactfulSo why do services have such a dramatic impact on renewal rates? To start with, residents today lead hectic, busy lives. They appreciate it when their apartment community can source and enable professionals to handle their everyday chores and regular responsibilities. Thi......
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Resources to Take Your People Skills to the Next Level

Resources to Take Your People Skills to the Next Level
Multifamily housing really IS a people business. Sure multifamily pros spend their days talking about floor plans, rents, notice to vacates, rent per square foot, ROI, capital expenses and more; but ultimately this business comes down to people. Think of all of the people you interact with in a work day: Residents Your supervisors Vendors Prospects Employees Owners Partners Co-workers This list doesn't even include your spouse, partner, significant other, extended family, children, and friends! I started my speaking company in 2011 based on the idea that "Winning with people truly is the heart of success" and after eight years, speaking nationally and working with amazing companies everywhere, I'm even more convinced that this is true! While I'm normally the one giving the people skills advise, today I am sharing with you the resources that have helped me-in the hope that they will help YOU! Selected Key Resources Daring Greatly by Brene Brown: Having great people skills begins with you understanding you! This book will help you do just that. Her work on vulnerability and authenticity is ground-breaking and has been life-changing for me.  The Power of Understanding People by Dave Mitchell: Dave Mitchell is one of my favorite speakers! I first saw him speak in Denver and became an instant fan. As I started and developed my own speaking company he has been a trusted resource and supporter of mine, which I truly appreciate. In this book Dave will help you understand the main personality styles, in a way that is......
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NOI-Enhancing Nuggets From Apartmentalize

I attended “NOI Enhancing Nuggets” at this year’s Apartmentalize Conference, and it offered several eye-opening insights into how prospects and residents react to negative experiences with our property management team, as well as possibilities for saving those struggling relationships. An Initial Bad Impression is Extremely Hard to Turn Around Securing a new lease is hard enough as it is, and we would assume a bad initial first impression of the community is going to impact their decision to lease with us, but what if a prospect’s initial impression is just “average”?  One might expect that a bad first impression would drastically reduce the chance you have at securing that new lease, but amazingly, an average first impression also had disastrous results, with only a 12% success rate in winning a new lease.  Simply being average doesn’t cut it, especially when compared to excellent first impressions, which resulted in a 43% success rate.   That Bad First Impression Applies to Bad Move-In’s, As Well In a similar vein, of those prospects (now residents) who moved in but were dissatisfied with their move-in experience, only 27% ultimately became satisfied by the end of their lease.  In other words, once the relationship begins on the wrong foot, it is highly unlikely that a community can recover that relationship.  The biggest challenge is that someone new to the community has no prior history with the community, which makes it hard to give the benefit of the doubt.  If they have been a great resident for 3 years and som......
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The Busy Marketer’s Guide to Sending eBlasts

The Problem with eBlasts in Multifamily eBlast. Email Blast. Mass Communications. These names all refer to the same thing and evoke the same heavy sigh and eye-roll combo from your marketing team. Why? Because sending eBlasts is a pain in multifamily.   Why do marketers struggle to send eBlasts? There is a lot more involved in sending an email than people realize. You have to write the copy, find graphics (if needed), come up with a catchy subject line, format the email, select the right target audience (this can be a real pain depending on the software used), and finally schedule it for the appropriate time and day. On average, this process takes two to three hours per email. Most PMC’s only have one marketer managing five to ten properties. That’s a lot of emails for a marketer to be responsible for on top of the rest of their marketing initiatives.   Why can’t agents send eBlasts? Each property has three to six agents on staff, why don’t they send the eBlasts if marketing doesn’t have the time? Every communication from your property should be written with the look and feel of your company’s brand. Your marketing team knows what image sizes work for your email and how to write with your brand voice. Your agents don’t have the time, training, or expertise to create emails that truly reflect your brand. Most PMC’s are forced to choose between brand consistency and response time. Neither of which you want to sacrifice. So, the question re......
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11 Types of Common Notices for Managing Rental Property

Managing a rental property involves knowing when to send out notices in order to communicate with tenants and protect yourself legally as a landlord or property manager. Whether you have a tenant who has failed to pay rent or need to let a tenant know about upcoming renovations, it’s important to familiarize yourself with the types of notices property managers and landlords send out. Notice of Repairs – This type of notice informs tenants that repairs or renovations will be made on the property on a certain day. It also lets tenants know about any outages that will occur, such as having the electricity shut off. Notice to Enter – With this type of notice, landlords let tenants know that they will be entering the property. Whether landlords are doing an inspection or checking on repairs, most states require this notice to be sent to tenants at least one day before visiting the property. Notice of Lease Amendment – This notice informs tenants that there has been a change to their lease. If the change was negotiated between the landlord and tenant beforehand, this serves as a formal document stating that the lease has been amended. Notice of Rent Increase – This type of notice announces an upcoming rent increase that will take effect on a certain date. These notices must be sent to tenants between 30 and 60 days before the new rent takes effect, depending on state laws. Offer of Renewal – This notice lets tenants know that their lease will ......
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10 eBlasts your Residents Actually Want

Chances are your residents have email inboxes filled to the brim with eBlasts from well-meaning companies trying to make a sale. Don’t add to their pile of digital junk mail. Instead, send them the content they care about. We have created a list of the top ten eBlasts your residents actually want!   Happenings around the community Let your residents know what fun and exciting things are happening around your property! Upcoming Events. Let your residents know about the cool activities you have planned. New Amenity. Tell your residents when your new amenities are open for business. New Features. Clue your residents in about your new features. Whether it is a new piece of gym equipment, ride-sharing stop, delivery lockers, or whatever else, your residents would be happy to hear about it. Opening Day at the Pool. Nothing says summer is here like the first day at the pool! This is one grand opening your residents aren’t going to want to miss.   From your Team While every eBlast comes from your leasing team, the emails in this category are used to make your residents feel respected by and connected to your leasing team. Holiday Greetings. Send your residents well-wishes during the holidays to show them you care and create an opportunity to connect with them. Resident Survey. Give your residents a chance to voice their opinions by sending them a resident survey. Office Closing. Keep your residents up-to-date by letting them know if you aren’t going to be around during regul......
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What is computer vision and how does it help with handling packages?

As the increase in package volume, weight, and size along with an increase in carrier deliveries continues to rise at apartment communities, new methods are needed to solve the problem. These new methods need to be more advanced, smarter, less expensive, and much faster with higher utilization of the precious physical space available to handle packages.   The world is now turning to computer vision to solve many of its problems — traffic, autonomous driving, manufacturing, law enforcement, military applications, helping people with disabilities/differences, organizing photos, customer service, etc.     Work on computer vision began in the late 1960s in universities that were developing artificial intelligence (AI). The goal was to mimic the human visual system. The last 50-plus years have brought about many advancements in computer vision, due in part to the increasing power of microprocessors, database storage/retrieval, and advanced software development.   Computer vision is an interdisciplinary field that deals with how computers can be made to gain a high-level understanding from digital images or videos. As a scientific discipline, computer vision is concerned with the theory behind artificial systems that extract information from images.   Why do you care and how can computer vision help with packages/carriers coming to your communities?   The keys to solving the package problem are speed and density. Computer vision systems can authenticate carriers 24/7/365 at your outside gate, inside gate, and at the package room door. This makes sure that you have a higher level of security on your property and t......
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Copy...Paste...Repeat: 5 Cringe-Worthy Response Phrases

Copy...Paste...Repeat: 5 Cringe-Worthy Response Phrases
It’s a typical day in the office when a resident walks in, looks you straight in the eye and says, “I just wanted to say I love living here.  The entire team is so friendly, the community always looks amazing and I would definitely recommend anyone looking for a new place to move here.”  You mechanically reply, “Thank you for your feedback. We strive to provide a top quality living experience for all our residents. Please let us know if there is anything you need in the future.”  Talk about awkward!  Reviews are merely residents sharing their experiences in written form.  How you respond to an online review is no different than if the compliment or complaint were told to you verbally.  Repeat and overused phrases may be an efficient strategy for responding but they come across as cold and emotionless.  Many think it’s easier to have a bank of ready-to-go responses, but as renters tend to read an average of 6-10 reviews per community, repeat and formulaic responses are complete turn-offs. Renters believe the quality of customer service they will experience as a resident can be determined by how the management team chooses to respond, and not respond to an online review.  As found in our 2019 Online Renter Study, when asked how does it make you feel when a management team professionally responds to a review, the most chosen answer was “they really care about their residents”.  A copy and paste approach will negatively impact a renter’s perception of the management te......
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