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Responsive Design vs. Mobile-Specific for Apartment Websites

Responsive Design vs. Mobile-Specific for Apartment Websites
In recent years debate has unfolded on whether web designers should use responsive web design or build a separate, native mobile site.  Responsive sites automatically resize elements on the page to fit whatever device is being used.  Mobile-specific sites are specifically designed for mobile phones and native touch-screen functions. There are advantages to both, and strong feelings lie on each side of the ideological fight. For multifamily marketers, it's important to understand the strengths and weaknesses of each when evaluating mobile options for apartment websites, so you can provide your target audience with the best possible mobile experience, considering the intended mobile behaviors and preferences of current/prospective residents. So here's a quick compare and contrast to help equip you for your team's next mobile/responsive discussion: Mobile-Specific Sites Pros Websites designed specifically for mobile environments are known for catering site content/functions to appeal specifically to mobile users' intended actions when visiting your site. Mobile users generally want information quicker than users on a desktop. Mobile-specific takes this into consideration and is designed to get them what they need without the fuss or frills.  They also provide calls to action (CTAs) that are most opportune for a mobile user's likely stance in the sales cycle, which for apartment seekers would probably be "Call Today", "Map it", or "Submit a Guest Card." You'll also find that mobile sites generally have faster load times. Cons The biggest challenge with a mobile-specific site is that it requires a different code base from your desktop site. You're essentially creating (and maintaining) two different websites, which can get expensive to develop and tedious to update. And while the content and function of the......
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