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Google Leads Apartment Review Sites, According to J Turner Analysis

Google Leads Apartment Review Sites, According to J Turner Analysis
Apartment resident review volume reached an unprecedented level in Q1 2020, more than doubling the total number reviews posted in the prior quarter (Q4 2019), giving credence to the importance of reviews and ratings. “We have observed that apartment reviews follow the same pattern as the industry leasing seasonality. Given the holiday festivities in Q4, the review volume is generally low, and it picks up again in the first quarter. It climbs up further in the second quarter due the leasing period in various communities nationwide,” explained Joseph Batdorf, president of J Turner Research. These data come from the fourth edition of The Mechanics of Online Review Sites and ILSs produced by J Turner Research. The report is an unparalleled resource on the growth of online reviews, review sites, and Internet Listing Services (ILSs) relevant to the multifamily industry. It offers a quantitative perspective on the progression of online reputation in multifamily. Its analysis originates from the online reputation monitoring of nearly 116,000 properties nationwide across various review sites and ILSs, each month. As of Q1 2020, there are 9,777,352 reviews for the 115,948 properties J Turner monitors, and 86 percent of these properties – 99,579 have at least one review. In this report, all analysis is based on these 99,579 properties. In 2015, it monitored 55,700+ properties. The number of reviews has grown 3.5 times from 2,741,818 reviews in 2015 to 9,777,352 reviews in Q1 2020. Additionally: Number of reviews per property – The average number of reviews per property in 2019......
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Improve your Reputation Management Strategy

Make no mistake about it: Online ratings and reviews are more important than ever to renters. According to the 2017 NMHC/Kingsley Renter Preferences Study, nearly 80% of renters said that online reviews influenced their leasing decision. Additionally, a 2017 renter’s journey survey conducted by RentPath found that 57% of online apartment shoppers prefer listings that have “a lot of honest reviews from people like me.”   Despite these numbers, many owner/operators don’t have formal reputation management programs in place. This could be because when the apartment market is experiencing high traffic volumes and high conversion rates, operators may not think they need to worry about reputation management. It’s also possible that many owner/operators think they don’t have the budget to hire a third party to manage their online reputation. Or they simply may not know where to start when it comes to handling reviews.   Given the importance that prospects place on online reviews, it is now critical for apartment operators to have a sound reputation management program in place. Here are three steps that a community can take to get started laying the groundwork for reputation management.   1. Ask for honest feedback. Use surveys or social media campaigns to ask residents to leave a review of your community on your ILS listing or on a site such as Google to generate recent and fresh feedback. By consistently prompting residents to leave reviews, online prospects get a better and more real-time understanding of resident experiences. If reviews are outdated, data suggest......
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Is Your Property Being Trolled?

Is Your Property Being Trolled?
When an irate resident decides to troll or leave negative reviews for your property or properties managed by your company on multiple review sites repeatedly, what do you do? Don’t be afraid to call a spade a spade and deal with trolls firmly, but professionally. Here’s why: content is king. Residents and apartment shoppers have become more discerning and sophisticated in interacting with online reviews and responses. When analyzing a review, they filter facts from emotional outbursts and look for recurring complaints in areas of apartment living that are most relevant to them. Apartment shoppers notice manager responses, and they expect a genuine and personalized response with a problem-solving attitude. Below are some handy tips to deal with trolls effectively. Get the facts. Gather the facts on the situation described by the reviewer. Your response should be armed with facts to stop any further controversy or dispel any rumors about your property. Your groundwork should include:   What’s the status of the reviewer—prospect, current or former resident, or a guest? Talk to everyone involved—the office and/or the maintenance staff. What is the nature of the problem? Is it a recurring issue highlighted by other reviewers, for instance, bed begs, pests, and nonfunctional amenities, or is it a staff complaint? Was any attempt made to diffuse the situation by communicating with the reviewer and offering a resolution to his/her concerns? What was the outcome of your efforts—was the reviewer receptive to the solution you offered?   For instance, one of the most common conflicts i......
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How to become a geeky apartment shopper

Coffee and the newspaperGrab the morning paper - it's apartment hunting time! It certainly isn't your grandmother's apartment search experience anymore. Not even close. You can imagine how the process used to be. Cup of freshly brewed coffee, a donut, the Sunday paper, all the while making wide circles over ads that looked interesting. You'd gather up your list and head out on Monday morning, hit the streets, drive to some of your favorites or maybe you'd even pick up the phone and call around. Trouble with that approach, as we now know, is the limited amount of information you had at your fingertips. Newspaper descriptions manipulated by marketing departments have a tendency to be predictable, loaded with too many descriptive phrases (an inordinately quaint living space!) and certainly doesn't fill in the information you'd really like to know. It required a lot of work and effort on your part to narrow down your choices. The days of rummaging through these machines for the last copy of The Apartment Guide are fading. Fast forward a whole bunch of years and the internet comes along and search engines and coffee holders using CD trays. Boom. Sunday mornings now become pajama days while you surf the internet and dig into information about your future home. Gone are vending machine style racks from street corners. Print magazines and circling newspaper ads with your pen have been declared dead. Still though, even with new ways of finding an apartment, your level of apartment searching geekiness will vary. Some......
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